The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
The IMM programme prepares young professionals for a management career in international markets and companies. Student's diverse cultural and academic backgrounds add to the international flavour of the programme and reflect the reality of today's global business environment. Audencia provides financial aid in the form of scholarships/fellowships to early applicants.
Clever marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new markets and channels, Hult's Master of International Marketing (MIM) explores marketing on a global scale.
This online MSc in Strategic Supply Chain Management seeks to equip you with the skills and knowledge to contribute to business leadership at a strategic level, managing vital systems and processes that underpin performance, profitability and growth.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
Advertising and Public Relations (PR) are thriving and increasingly competitive industries which offer a growing variety of exciting international employment opportunities. Richmond University’s MA in Advertising and Public Relations brings together practical skills and academic work. It is taught at our Kensington Campus in central London, the hub of the Advertising and PR industries.
The MSc in Marketing and Business Analysis offers an in-depth study of the marketing and management science disciplines through a range of academically grounded courses, giving students an expertise in both areas. The programme provides students with an understanding of marketing theory and instils an appreciation of the skills required in solving practical and analytical business problems through undertaking courses in marketing management, marketing decision analysis, business statistics and forecasting, and marketing research methods.
The Master’s degree is even indispensable for many leading positions in the most diverse of sectors, and for specific career paths in research and teaching. By earning your MSc in Business Administration at the WiSo Faculty of Cologne University, you enhance your qualifications and become an expert in your field.
The London-based MSc in Marketing and Management at the University of East Anglia, London provides an understanding of marketing and business functions and develops your skills in general management.
The programme should be your choice if you want to become a part of a fast growing industry of public relations and communication management. It aims at upgrading the knowledge of professional PR experts, engaged in the most demanding tasks from the field. Emphasis is placed on acquisition, creative application and critical assessment of strategic knowledge from the field of public relations.
International Marketing is a programme that increases your ability to understand and meet the challenges many companies currently face as a result of increasing globalisation and a changing competitive climate. The programme offers you a year of advanced studies to build a specialisation in international marketing in your bachelor degree.
Master's programme in International Marketing Management (MIMM) gives advanced tools to analyse and manage challenges in an international marketing environment.
The Master's degree Programme in Marketing is aimed at people who have a bachelor degree in business studies and who wish to pursue further academic studies in Marketing.