The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
Gain cutting-edge theoretical knowledge about the various influences and effects of the media. A thesis is required. You'll be better equipped to achieve your professional goals by immediately applying what you learn and gain a competitive advantage in the workforce.
The Graduate Pathway in Marketing offers you the chance to enhance your English and academic ability. It will prepare you to successfully pursue graduate studies at University of South Florida.
Benedictine University has partnered with a leading marketing education provider to offer an online Internet Marketing Certificate with cutting edge curriculum and hands-on instruction to teach you about today's most powerful online marketing strategies, channels and tactics. The graduate-level online Internet Marketing Certificate program will help you master the marketing tools you need to create successful marketing campaigns and define your career in today's competitive marketing environment.
Our online delivery along with modular scheduling allows you the opportunity to participate in an internationally recognized masters of business program without putting your career on hold. Our MBA program equips future business leaders with the qualitative and quantitative skills required to excel in the business world.
This course provides you with the key skills in areas such as design, narratives, and representation in architecture. Covering various typologies and scales, the course will help you develop an understanding on how to communicate the identity of a client using the global language of architecture
Commerce leaders who can deliver focussed, sustained growth through effective management of resources, changing environments and risk are in high demand. This on line Commerce course from Swinburne University will give you the necessary expertise and skills in change management, risk assessment, advanced leadership, business research and analysis. You will also develop an understanding of the shifting political, economic and social conditions behind real-world business challenges.
The first part of the master’s course teaches students about the essence of the luxury sector: categories, products, insights, brands, drivers of consumption, operations and forms of distribution, marketing basics, business management and commercial direction. The mid-term project aims to reproduce the distribution system of a major brand.
Luxury Business - The philosophy of this advanced program is based on the creation of small class sizes ensuring a high level of instruction and interaction throughout. Limited numbers are also necessary due to the advanced level research and project based nature of instruction.
Walden’s M.S. in Management teaches ways to address critical business challenges, manage important projects and motivate your team. The Strategy and Operations specialization provides a chance to understand concepts of organic growth and value innovation in order to implement effective business strategies.
At LSBF, we understand that you are trying to fit study into a busy schedule. With this in mind, our goal is to make sure you get the most out of your time and focus on successfully passing the exams.
This Master of Business Administration or MBA Hospitality Management prepares young professionals for senior managerial positions through a focus on problem solving, data-driven decision making, and strategic business and leadership development.
Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing (with Internship), achieve a thorough education in Marketing and business, as well as choose up to a third of your modules so that you can specialise in a number of different areas.