Masters in Marketing

Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

View all Master's Degrees in Marketing

Suggested Master's Programmes

Strategic Marketing M.Sc. Strategic Marketing
  • Any time
  • EEA £ 12,500 per year
  • International £ 20,000 per year
  • 12 months

This programme will give you the specialised skills and knowledge to become a successful marketing leader of the future. You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

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3Continent Master in Strategic Marketing (Dual Degree) M.Sc. 3Continent Master in Strategic Marketing (Dual Degree)
  • Aug 2017
  • EEA € 29,000 per year
  • International € 29,000 per year
  • 10 months

What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10 month full time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.

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Global Marketing M.Sc. Global Marketing
  • Any time
  • EEA £ 8,400 per year
  • International £ 12,600 per year
  • 16 months

In designing this Global Marketing programme, the Glasgow Caledonian University London has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.

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Marketing M.Sc. Marketing
  • Oct 2016
  • EEA £ 12,000 per year
  • International £ 18,500 per year
  • 12 months

The MSc in Marketing at the University of Bath is designed to build on previous knowledge of marketing, gained either through undergraduate studies or previous work experience.

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Branding and Advertising M.Sc. Branding and Advertising
  • Any time
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

Whether you want to work for a major international brand or an innovative creative agency, this popular Branding and Advertising master's degree at Nottingham Trent University will help you develop into an effective marketing communications professional. You can also add a year's work placement, making your master's a two-year course.

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International Marketing M.A. International Marketing
  • Sep 2016
  • National $ 41,300 per year
  • International $ 41,300 per year
  • 12 months

Clever marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new marketplaces, the Hult International Business School Master of International Marketing (MIM) allows you to explore marketing on a global scale.

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Marketing M.Sc. Marketing
  • Feb 2017
  • May 2017
  • Aug 2017
  • Nov 2016
  • EEA $ 15,850
  • International $ 15,850
  • Not specified

As a student on the MSc in Marketing by distance learning, you will develop the required skills to lead in an ever changing and complex global environment in addition to improving your understanding of marketing theories and concepts.

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International Master in Multichannel Marketing Management M.Sc. International Master in Multichannel Marketing Management
  • Sep 2016
  • EEA € 14,000 per year
  • International € 14,000 per year
  • 12 months

The International Master in Multichannel Marketing Management at MIP Politecnico Di Milano is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

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International Business Studies M.A. International Business Studies
  • Sep 2016
  • EEA € 363 per semester
  • 24 months

By studying International Business at FH Kufstein you can be assured that you will receive a truly modern higher education in business that will help you succeed. This comprehensive new master's degree, with its international orientation, allows students to choose from one of two specialisations, whilst simultaneously offering a wide range of electives.

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Marketing M.Sc. Marketing
  • Any time
  • Not specified
  • 29 months

There's a crucial need for fresh talent in the rapidly changing field of marketing. Demand for marketing managers is expected to grow significantly over the next few years, as businesses face up to the increasing demands of customers and clients, and more intense competition.

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Marketing Management & Commercial Management Master Marketing Management & Commercial Management
  • Any time
  • EEA € 6,500 per year
  • International € 6,500 per year
  • 9 months

The educational content of the Master in Marketing Management & Commercial Management offered at the ESERP Business School in Madrid (Bilingual) is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.

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Marketing M.Sc. Marketing
  • Any time
  • EEA £ 13,700 per year
  • International £ 19,700 per year
  • 12 months

Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.

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