Masters in Business & Management

Marketing

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Find out more information about Marketing

They say effective Marketing means knowing how to address the right people, and turn them into loyal customers; when your clients become so satisfied with what you’ve sold them, they will remember your brand and your product, and immediately recommend it to other people. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies.

Ultimately, you’re marketing products or services in a way that leads to increased sales revenue. A Bachelor’s or Master’s programme in Marketing blends theories of finance, business, marketing research and consumer behaviour. Students will develop math and analytical skills but they will also learn how to be great story tellers. You will learn how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion.

Students who graduate with degrees in Marketing enter the following careers:

• Art directors
• Copywriters
• Market researchers
• Social media managers
• Marketing managers

Read more View all Master's Degrees in Marketing

Suggested Masters in Marketing

Master Tourism Marketing and Management

The Master's Degree Programme in Tourism Marketing and Management from University of Eastern Finland is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for environment and better for local communities. This is what we teach our students and this is what the students can do when they have finished our degree programme.

Finland
M.Sc. Marketing

The MSc in Marketing is offered jointly by the Faculties of Communication Sciences and of Economics of the Università Della Svizzera Italiana Lugano. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.

Switzerland
M.Sc. Big Data, Marketing and Management

The MSc in Big Data, Marketing and Management at Toulouse Business School, aims at providing a solid multi-disciplinary training to help its students equip themselves with the necessary skill sets to solve today's marketing problems and become an essential part of their future companies' decision making process.

France
M.Sc. Marketing Management

TBS Barcelona’s full-time, 18-month MSc Marketing Management at Toulouse Business School - Barcelona Campus will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. With the possibility to specialise in the preferred track: B2C, B2B, International Business and Fashion and Luxury.

Spain