Masters in Business & Management

Marketing

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Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

Read more View all Master's Degrees in Marketing

Suggested Masters in Marketing

M.Sc. Marketing Management

TBS Barcelona’s full-time, 18-month MSc Marketing Management at Toulouse Business School - Barcelona Campus will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. With the possibility to specialise in the preferred track: B2C, B2B, International Business and Fashion and Luxury.

Spain
M.Sc. Marketing and Digital Communication

The master degree in Marketing and Digital Communication at LUMSA University provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. 

Italy
M.A. International Business Studies

By studying International Business Studies at FH Kufstein you can be assured that you will receive a truly modern higher education in business that will help you succeed. This comprehensive new master's degree, with its international orientation, allows students to choose from one of two specialisations, whilst simultaneously offering a wide range of electives.

Austria