The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
The two-year ERIM Master of Philosophy in Business Research programme focuses on the development of academic competencies and skills on a personal level. This programme builds on a university Bachelor degree. You will be thoroughly trained in research methodology and techniques, as well as in your chosen field of expertise which will be required if you want to continue to the PhD stage of the programme.
This is an intensive programme which will provide you with the specialist knowledge and skills for a career in fashion buying or merchandising. You will gain theoretical and practical knowledge and insights related to the roles of buying and merchandising and examine the integration of these roles with other retail functions. You will also learn to develop product and market strategies, along with supply chain and distribution management. You will be taught by staff with valuable academic and industry experience and will benefit from guest speakers from the industry. For the final project you will work within a team to resolve an industry focused case scenario, applying the knowledge you have learned.
The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups.
The MA Management offers advanced study of organisations, their management and the changing context in which they operate.
The MA Global Management with pathways offers an enhanced study of global organisations, their management and the changing external context in which they operate.
The CAM Diploma in Digital Marketing (awarded by the Chartered Institute of Marketing) provides marketers with the essential knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns. Digital marketing is now at the forefront of customer-centric communications in an increasingly multi-channel environment. This qualification will allow you to make the most of the new business opportunities on offer, add depth to your CV and will improve your employment and promotional prospects.
The Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing is a high-level two-stage qualification that demonstrates specialist professional knowledge and skills across many subject disciplines. It is a primary route to Chartered Marketer status. The qualification's focus is on the strategic aspects of marketing management and is suited to marketers who have a significant level of experience and/or knowledge in marketing.
Our home study MBA is designed for practising managers with previous relevant education, training and work experience who are required to make a major contribution to the policy of their organisations. The specific focus of the programme is on enabling managers to operate at a strategic level and manage their organisations effectively in the complex and uncertain business environment of today
Whether you want to boost your academic credentials, prepare for your first role in marketing, or progress your marketing career to the next level, the one-year full-time MSc in Strategic Marketing will help you to build the knowledge and skills you need, and will open the door to the career opportunities you want.
Many marketers lack the new media skills that modern businesses demand. Successful professionals need a flexible, agile approach grounded in both the online and the offline marketing environment, including social media, web and digital channels, to execute successful marketing campaigns. This online MSc in Marketing provides a holistic understanding of the field built on a practical knowledge of current trends and how to harness them.
This course is aimed at students who are interested in a general career in marketing, for example as a marketing manager and may not want to specialise in one specific area. Consultation with the marketing industry ensures this course delivers what employers want from graduates. It has been designed to provide you with a set of skills, knowledge and understanding, practical abilities and the confidence required by high-achieving marketing professionals.