Masters in Marketing

Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

View all Master's Degrees in Marketing

Suggested Master's Programmes

3Continent Master in Strategic Marketing (Dual Degree) M.Sc. 3Continent Master in Strategic Marketing (Dual Degree)
  • Aug 2017
  • EEA € 29,000 per year
  • International € 29,000 per year
  • 10 months

What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10 month full time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.

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Global Marketing M.Sc. Global Marketing
  • Any time
  • EEA £ 8,400 per year
  • International £ 12,600 per year
  • 16 months

In designing this Global Marketing programme, the Glasgow Caledonian University London has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.

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Marketing M.Sc. Marketing
  • Oct 2016
  • EEA £ 12,000 per year
  • International £ 18,500 per year
  • 12 months

The MSc in Marketing at the University of Bath is designed to build on previous knowledge of marketing, gained either through undergraduate studies or previous work experience.

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Branding and Advertising M.Sc. Branding and Advertising
  • Any time
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

This Branding and Advertising course at Nottingham Trent University will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers.

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International Marketing M.A. International Marketing
  • Sep 2017
  • National $ 41,300 per year
  • International $ 41,300 per year
  • 12 months

Clever marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new marketplaces, the Hult International Business School Master of International Marketing (MIM) allows you to explore marketing on a global scale.

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Marketing M.Sc. Marketing
  • Feb 2017
  • May 2017
  • Aug 2017
  • Nov 2016
  • EEA $ 15,850
  • International $ 15,850
  • Not specified

As a student on the MSc in Marketing by distance learning, you will develop the required skills to lead in an ever changing and complex global environment in addition to improving your understanding of marketing theories and concepts.

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Marketing M.Sc. Marketing
  • Any time
  • Not specified
  • 29 months

There's a crucial need for fresh talent in the rapidly changing field of marketing. Demand for marketing managers is expected to grow significantly over the next few years, as businesses face up to the increasing demands of customers and clients, and more intense competition.

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Marketing Management & Commercial Management Master Marketing Management & Commercial Management
  • Any time
  • EEA € 6,500 per year
  • International € 6,500 per year
  • 9 months

The educational content of the Master in Marketing Management & Commercial Management offered at the ESERP Business School in Madrid (Bilingual) is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.

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Marketing Management M.Sc. Marketing Management
  • Jan 2017
  • EEA € 16,500
  • International € 16,500
  • 18 months

Toulouse Business School is part of a prestigious group of international business schools that hold the triple crown of accreditation – EQUIS, AMBA, and AACSB. This accomplishment has been achieved by only 1% of business schools in the world. TBS Barcelona’s full-time, 18-month MSc Marketing Management is taught entirely in English and offers 3 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, and International Business. We are also proud to cater for one of Spain’s fastest growing sectors with our optional fast track specialisation in Fashion and Luxury.

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International Marketing MSc / PgDip / PgCert M.Sc. International Marketing MSc / PgDip / PgCert
  • Jan 2017
  • Sep 2017
  • EEA £ 7,900
  • International £ 11,600
  • 15 months

Accredited by the Chartered Institute of Marketing (CIM) this International Marketing MSc / PgDip / PgCert course from London South Bank University examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

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Marketing M.Sc. Marketing
  • Jan 2017
  • Sep 2017
  • EEA £ 7,900
  • International £ 11,600
  • 14 months

Accredited by the Chartered Institute of Marketing (CIM) this Marketing programme from London South Bank University is an excellent choice for graduates from a variety of backgrounds wishing to work or develop your career in the the field of Marketing.

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Management and Marketing M.Sc. Management and Marketing
  • Any time
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. The Management and Marketing course is offered by Nottingham Trent University.

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