Masters in Marketing

Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

View all Master's Degrees in Marketing

Suggested Master's Programmes

Entrepreneurship M.Sc. Entrepreneurship
  • Sep 2016
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

This unique Entrepreneurship master's degree at Nottingham Trent University offers you the exciting opportunity of creating your own innovative start-up venture. It combines rigorous academic theory with the practical skills, hands-on experience and valuable networks you need to make your business a success. You can add a year's work placement, making your master's a two-year course.

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International Marketing M.A. International Marketing
  • Sep 2016
  • EEA £ 30,100 per year
  • National $ 41,300 per year
  • 12 months

You don’t just stay ahead of the market trends when you obtain your Master at Hult, you define them. With a curriculum that is constantly updated to keep pace with this ever-changing industry, you’ll learn by doing from a faculty with real-world expertise. Live and study in cities at the forefront of innovation – Boston, San Francisco, and London – as you explore marketing on a global scale.

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Branding and Advertising M.Sc. Branding and Advertising
  • Any time
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

Whether you want to work for a major international brand or an innovative creative agency, this popular Branding and Advertising master's degree at Nottingham Trent University will help you develop into an effective marketing communications professional. You can also add a year's work placement, making your master's a two-year course.

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Marketing M.Sc. Marketing
  • Oct 2016
  • EEA £ 12,000 per year
  • International £ 18,500 per year
  • 12 months

The MSc in Marketing at the University of Bath is designed to build on previous knowledge of marketing, gained either through undergraduate studies or previous work experience.

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International Luxury Management M.Sc. International Luxury Management
  • Sep 2016
  • EEA € 20,000 per year
  • International € 20,000 per year
  • 15 months

IFM is the number 1 fashion school in France (Business of Fashion ranking 2015). The MSc International Luxury Management is a 15-month program which combines creativity and business skills to prepare students for international careers in the fashion and luxury industry.

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Marketing M.Sc. Marketing
  • Any time
  • Not specified
  • 29 months

There's a crucial need for fresh talent in the rapidly changing field of marketing. Demand for marketing managers is expected to grow significantly over the next few years, as businesses face up to the increasing demands of customers and clients, and more intense competition.

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Marketing Management & Commercial Management Master Marketing Management & Commercial Management
  • Oct 2016
  • EEA € 6,500 per year
  • International € 6,500 per year
  • 9 months

The educational content of the Master in Marketing Management & Commercial Management offered at the ESERP Business School in Madrid (Bilingual) is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.

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3Continent Master in Strategic Marketing (Dual Degree) M.Sc. 3Continent Master in Strategic Marketing (Dual Degree)
  • Aug 2016
  • EEA € 29,000 per year
  • International € 29,000 per year
  • 10 months

What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10 month full time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.

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MBA - University of Leicester MBA MBA - University of Leicester
  • Feb 2017
  • Jun 2016
  • Oct 2016
  • EEA $ 17,515
  • International $ 17,515
  • 24 months

The Leicester MBA provides students with the skills necessary to become an adept manager in today’s global business environment. The course will equip you with a thorough understanding of current and emerging theories, techniques, and practices of business management.

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International Business and Emerging Markets M.Sc. International Business and Emerging Markets
  • Any time
  • EEA £ 19,700 per year
  • International £ 22,950 per year
  • 12 months

The MSc in International Business and Emerging Markets will help students understand how to conduct business internationally and, in particular, how to do so from developmental states. It will help them understand the particular challenges faced in developing corporate strategy, attracting foreign direct investment and working in countries with very different cultures, institutions, laws and business practices.

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Marketing Management M.Sc. Marketing Management
  • Jan 2017
  • EEA € 16,500
  • International € 16,500
  • 18 months

Toulouse Business School is part of a prestigious group of international business schools that hold the triple crown of accreditation – EQUIS, AMBA, and AACSB. This accomplishment has been achieved by only 1% of business schools in the world. TBS Barcelona’s full-time, 18-month MSc Marketing Management is taught entirely in English and offers 3 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, and International Business. We are also proud to cater for one of Spain’s fastest growing sectors with our optional fast track specialisation in Fashion and Luxury.

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