Masters in Marketing

The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.

View all Master's Degrees in Marketing

Suggested Master's Programmes

Marketing Management Marketing Management
  • Oct 2015
  • EEA € 6,500 per year
  • Non-EEA € 6,500 per year
  • 9 months

The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity.

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Marketing Marketing
  • Any time
  • National $ 1,222 per module
  • International $ 1,222 per module
  • 29 months

Many marketers lack the new media skills that modern businesses demand. Successful professionals need a flexible, agile approach grounded in both the online and the offline marketing environment, including social media, web and digital channels, to execute successful marketing campaigns. This online MSc in Marketing provides a holistic understanding of the field built on a practical knowledge of current trends and how to harness them.

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International Marketing International Marketing
  • Sep 2015
  • EEA £ 30,100 per year
  • National $ 41,300 per year
  • 12 months

You don’t just stay ahead of the market trends when you obtain your Master at Hult, you define them. With a curriculum that is constantly updated to keep pace with this ever-changing industry, you’ll learn by doing from a faculty with real-world expertise. Live and study in cities at the forefront of innovation – Boston, San Francisco, and London – as you explore marketing on a global scale.

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Marketing Marketing
  • Sep 2015
  • EEA £ 10,000 per year
  • Non-EEA £ 17,000 per year
  • 12 months

The MSc in Marketing is designed for students with some academic background in Marketing and Management Studies who want to enrich and extend their existing knowledge. It is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award.

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En Marketing Online y Comercio Electrónico En Marketing Online y Comercio Electrónico
  • Nov 2015
  • EEA € 6,200 per year
  • 12 months

El Máster en Marketing Online y Comercio Electrónico está diseñado para todos aquellos profesionales del marketing que quieran desarrollar su futuro profesional en Internet y profundizar en su dominio como canal, tanto desde el lado de la comunicación como desde el lado del comercio electrónico.

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Comercio Internacional (MCI) Comercio Internacional (MCI)
  • Mar 2016
    Not specified
  • 8 months

Consigue entrar en el único Máster en Comercio Internacional respaldado por una Escuela de negocios con 27 sedes internacionales.Te transformaremos para que tomes decisiones en entornos altamente competitivos, actuando en diferentes escenarios internacionales.

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Dirección Comercial y Marketing Dirección Comercial y Marketing
  • Sep 2015
    Not specified
  • 7 months

Domina en tiempo récord las herramientas clave de una dirección comercial excelente.Máster diseñado para aprender a tomar decisiones en la vida real, en distintos escenarios internacionales y con un entorno bajo presión.

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Marketing Communications Marketing Communications
  • Jan 2016
  • Sep 2015
  • EEA £ 15,000 per year
  • Non-EEA £ 16,000 per year
  • 12 months

Marketing Communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.

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Dirección de Marketing y Gestión Comercial Dirección de Marketing y Gestión Comercial
  • Nov 2015
  • EEA € 6,200 per year
  • 12 months

Mejor máster de Marketing en el I Ranking Iberoamericano de formación en español. El entorno empresarial está cambiando a gran velocidad. Los avances tecnológicos, la globalización, consumidores más exigentes e informados y un entorno más competitivo están modificando profundamente las estrategias comerciales y de marketing de empresas y organizaciones.

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Research Master in Business (specialization in Marketing) Research Master in Business (specialization in Marketing)
  • Aug 2016
  • EEA € 1,998 per year
  • Non-EEA € 14,000 per year
  • 24 months

The CentER Research Master's program in Business consists of the doctoral course work which precedes the research years of the PhD. It enables students to accumulate theoretical and technical knowledge of research methodology courses and develops the skills required for cutting-edge research in their field.

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Marketing and Communication, with Specialization in International Marketing (PRIMA) Marketing and Communication, with Specialization in International Marketing (PRIMA)
  • Oct 2015
  • EEA € 7,100 per year
  • Non-EEA € 7,800 per year
  • 16 months

PRIMA advances students’ knowledge and expertise in marketing theory and practice and prepares them for the global marketplace by taking them across borders and cultures. The goal of the program is to foster innovative entrepreneurs and develop managers capable of leadership responsibilities in today's complex and dynamic global environment.

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Sustainable Development and Corporate Responsibility Sustainable Development and Corporate Responsibility
  • Oct 2015
  • EEA € 14,820 per year
  • Non-EEA € 14,820 per year
  • 9 months

Among the first of its kind in Spain, International Master in Sustainable Development and Corporate Responsibility is a flagship programme of EOI. It combines both academic and practical perspectives on the contemporary global issues of Corporate Responsibility, Business Ethics and Sustainability.

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