The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
Advertising and Public Relations (PR) are thriving and increasingly competitive industries which offer a growing variety of exciting international employment opportunities. Richmond University’s MA in Advertising and Public Relations brings together practical skills and academic work. It is taught at our Kensington Campus in central London, the hub of the Advertising and PR industries.
The MSc in Marketing and Business Analysis offers an in-depth study of the marketing and management science disciplines through a range of academically grounded courses, giving students an expertise in both areas. The programme provides students with an understanding of marketing theory and instils an appreciation of the skills required in solving practical and analytical business problems through undertaking courses in marketing management, marketing decision analysis, business statistics and forecasting, and marketing research methods.
This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.
El Máster en Marketing Online y Comercio Electrónico está diseñado para todos aquellos profesionales del marketing que quieran desarrollar su futuro profesional en Internet y profundizar en su dominio como canal, tanto desde el lado de la comunicación como desde el lado del comercio electrónico.
The CentER Research Master's program in Business consists of the doctoral course work which precedes the research years of the PhD. It enables students to accumulate theoretical and technical knowledge of research methodology courses and develops the skills required for cutting-edge research in their field.
BPP University's MSc International Marketing combines the academic theory of International marketing with a practical perspective that closely reflects real-life international marketing issues and situations.
Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.
This online MSc in Strategic Supply Chain Management seeks to equip you with the skills and knowledge to contribute to business leadership at a strategic level, managing vital systems and processes that underpin performance, profitability and growth.
The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment.
This specialization program aims to fill a gap in the training of degree level managers, technical staff and other professionals in the area of marketing. It is particularly for technical staff and users of market studies, as well as professionals involved in the management of client relationships.
At LSBF, we understand that you are trying to fit study into a busy schedule. With this in mind, our goal is to make sure you get the most out of your time and focus on successfully passing the exams.