Masters in Business & Management

Marketing

Suggested Masters in Marketing

M.Sc. Industrial Engineering and Management

The global business community needs young professionals with an intercultural mindset and an understanding of the potential offered by the latest technologies. The Master’s Degree Programme in Industrial Engineering and Management (IEM) at Tampere University of Technology welcomes engineers and engineering graduates from all over the world to study management in an intercultural and business-oriented learning environment.

Faculty of Business and Built Environment
M.Sc. Marketing

The Marketing program is based on the recognition that marketing is not just about selling products or services, but about creating value with customers and other stakeholders. You will learn how to build and manage customer relationships and how these relationships help you in key marketing activities such as branding and product management.

Nijmegen School of Management
M.A. International Marketing

Clever marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new marketplaces, the Hult International Business School Master of International Marketing (MIM) allows you to explore marketing on a global scale.

Master

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Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

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