Masters in Marketing

The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.

View all Master's Degrees in Marketing

Suggested Master's Programmes

Marketing and Brand Management Master Marketing and Brand Management
  • Aug 2016
  • EEA € 100 per semester
  • Non-EEA € 100 per semester
  • National € 100 per semester
  • International € 100 per semester
  • 24 months

The Master in Marketing and Brand Management (MBM) is one of the specialisations within the two-year Master of Science (MSc) programme in Economics and Business Administration. After finishing the programme you will be awarded the title MSc in Economics and Business Administration, with major in Marketing and Brand Management.

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Marketing Management Master Marketing Management
  • Oct 2016
  • EEA € 6,500 per year
  • Non-EEA € 6,500 per year
  • 9 months

The educational content of the Master in Marketing Management in Madrid (Bilingual) is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.

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Digital Marketing (IDM Top Up) M.Sc. Digital Marketing (IDM Top Up)
  • Jan 2017
  • EEA £ 4,583 per year
  • International £ 6,417 per year
  • 12 months

This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

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Direccin de Marketing y Gestin Comercial Master Direccin de Marketing y Gestin Comercial
  • Apr 2016
  • Oct 2016
  • Not specified
  • 12 months

El Mster en Direccin de Marketing y Gestin Comercial de EAE est diseado para formar profesionales que sepan convertir las oportunidades y restos del mercado en ventajas competitivas para la empresa. Profesionales que tengan una slida formacin tanto en marketing como en gestin comercial, conocedores de las nuevas tendencias del marketing y con un profundo conocimiento de los aspectos organizativos generadores de valor corporativo, algo clave para permitir el crecimiento de cualquier organizacin.

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International Marketing M.A. International Marketing
  • Sep 2016
  • EEA £ 30,100 per year
  • National $ 41,300 per year
  • 12 months

You dont just stay ahead of the market trends when you obtain your Master at Hult, you define them. With a curriculum that is constantly updated to keep pace with this ever-changing industry, youll learn by doing from a faculty with real-world expertise. Live and study in cities at the forefront of innovation Boston, San Francisco, and London as you explore marketing on a global scale.

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Branding and Advertising M.Sc. Branding and Advertising
  • Jan 2017
  • Sep 2016
  • EEA £ 9,000 per year
  • Non-EEA £ 12,900 per year
  • 12 months

Whether you want to work for a major international brand or an innovative creative agency, this popular master's degree will help you develop into an effective marketing communications professional. You can also add a year's work placement, making your master's a two-year course.

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Marketing Online y Comercio Electrnico Master Marketing Online y Comercio Electrnico
  • Oct 2016
  • Not specified
  • 12 months

En el Mster en Marketing Online y Comercio Electrnico de EAE se abordarn diferentes tcnicas, herramientas y competencias especficas del entorno digital, incluyendo el anlisis de resultados que garantice el retorno de las inversiones en estas acciones.

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3Continent Master in Strategic Marketing (Dual Degree) M.Sc. 3Continent Master in Strategic Marketing (Dual Degree)
  • Aug 2016
  • EEA € 29,000 per year
  • Non-EEA € 29,000 per year
  • 10 months

What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10 month full time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.

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Comercio Internacional (MCI) Master Comercio Internacional (MCI)
  • Oct 2016
  • Not specified
  • 8 months

Consigue entrar en el nico Mster en Comercio Internacional respaldado por una Escuela de negocios con 27 sedes internacionales.Te transformaremos para quetomes decisiones en entornos altamente competitivos, actuando en diferentes escenarios internacionales.

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Marketing Management (CIM and IDM Top Up) M.Sc. Marketing Management (CIM and IDM Top Up)
  • Jan 2017
  • Sep 2016
  • EEA £ 0 per year
  • Non-EEA £ 0 per year
  • 12 months

MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree.

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International Business and Marketing M.Sc. International Business and Marketing
  • Aug 2016
  • Not specified
  • 24 months

International business and marketing studies at Reykjavik University prepare students for working in an international business environment. The programme aim to deepen the students understanding of marketing and the international business environment, as well as strengthen analytical and communication skills, and the ability to develop and make use of business opportunities in an international operating environment. Students will also develop strong critical thinking skills and become adept in using independent and scientific work methods.

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