Masters in Marketing

The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.

View all Master's Degrees in Marketing

Suggested Master's Programmes

Marketing M.Sc. Marketing
  • Sep 2016
  • EEA £ 12,000 per year
  • International £ 17,000 per year
  • 12 months

The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

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Entrepreneurship M.Sc. Entrepreneurship
  • Sep 2016
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

This unique Entrepreneurship master's degree at Nottingham Trent University offers you the exciting opportunity of creating your own innovative start-up venture. It combines rigorous academic theory with the practical skills, hands-on experience and valuable networks you need to make your business a success. You can add a year's work placement, making your master's a two-year course.

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International Marketing M.A. International Marketing
  • Sep 2016
  • EEA £ 30,100 per year
  • National $ 41,300 per year
  • 12 months

You don’t just stay ahead of the market trends when you obtain your Master at Hult, you define them. With a curriculum that is constantly updated to keep pace with this ever-changing industry, you’ll learn by doing from a faculty with real-world expertise. Live and study in cities at the forefront of innovation – Boston, San Francisco, and London – as you explore marketing on a global scale.

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Branding and Advertising M.Sc. Branding and Advertising
  • Any time
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

Whether you want to work for a major international brand or an innovative creative agency, this popular Branding and Advertising master's degree at Nottingham Trent University will help you develop into an effective marketing communications professional. You can also add a year's work placement, making your master's a two-year course.

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Marketing M.Sc. Marketing
  • Oct 2016
  • EEA £ 12,000 per year
  • International £ 18,500 per year
  • 12 months

The MSc in Marketing at the University of Bath is designed to build on previous knowledge of marketing, gained either through undergraduate studies or previous work experience.

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Information Management - Marketing Intelligence Master Information Management - Marketing Intelligence
  • Sep 2016
  • EEA € 3,600 per year
  • International € 3,600 per year
  • 18 months

The Information Management - Marketing Intelligence program from NOVA IMS aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.

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International Luxury Management M.Sc. International Luxury Management
  • Sep 2016
  • EEA € 20,000 per year
  • International € 20,000 per year
  • 15 months

IFM is the number 1 fashion school in France (Business of Fashion ranking 2015). The MSc International Luxury Management is a 15-month program which combines creativity and business skills to prepare students for international careers in the fashion and luxury industry.

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Marketing M.Sc. Marketing
  • Any time
  • Not specified
  • 29 months

There's a crucial need for fresh talent in the rapidly changing field of marketing. Demand for marketing managers is expected to grow significantly over the next few years, as businesses face up to the increasing demands of customers and clients, and more intense competition.

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Statistics and Information Management - Marketing Research and CRM Master Statistics and Information Management - Marketing Research and CRM
  • Sep 2016
  • EEA € 3,600 per year
  • International € 3,600 per year
  • 18 months

The Statistics and Information Management - Marketing Research and CRM program from NOVA IMS fills a gap in the high level training of managers, technical staff, and other experts in marketing. It is especially for technical sta and market researchers, as well as professionals involved in customer relationship management

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Marketing Management & Commercial Management Master Marketing Management & Commercial Management
  • Oct 2016
  • EEA € 6,500 per year
  • International € 6,500 per year
  • 9 months

The educational content of the Master in Marketing Management & Commercial Management offered at the ESERP Business School in Madrid (Bilingual) is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.

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3Continent Master in Strategic Marketing (Dual Degree) M.Sc. 3Continent Master in Strategic Marketing (Dual Degree)
  • Aug 2016
  • EEA € 29,000 per year
  • International € 29,000 per year
  • 10 months

What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10 month full time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work.

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