The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
In de opleiding staat de uit het veranderingsproces voortvloeiende behoefte aan een bredere kijk op het vakgebied vastgoedmanagement centraal, alsmede de vergroting van de kennis op dat terrein. Verder is het doel om over meer vaardigheden te beschikken op het vlak van de bedrijfskunde, in het bijzonder bij het managen, het sturen van processen, het leiding geven bij verandering en het invullen van taken en verantwoordelijkheden. Ten slotte wordt de hiertoe gewenste attitude van de cursist verder ontwikkeld.
The IMM programme prepares young professionals for a management career in international markets and companies. Student's diverse cultural and academic backgrounds add to the international flavour of the programme and reflect the reality of today's global business environment. Audencia provides financial aid in the form of scholarships/fellowships to early applicants.
Clever marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new markets and channels, Hult's Master of International Marketing (MIM) explores marketing on a global scale.
Globalisation, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need.
La globalización, nuevas tecnologías de la información, la actual crisis financiera y los nuevos canales de distribución están cambiando la óptica del marketing. El actual entorno empresarial hace que los consumidores cada vez sean más exigentes y dispongan de más información, por lo que tienen más claro lo que desean y necesitan.
This online MSc in Strategic Supply Chain Management seeks to equip you with the skills and knowledge to contribute to business leadership at a strategic level, managing vital systems and processes that underpin performance, profitability and growth.
Master's programme in International Marketing Management (MIMM) gives advanced tools to analyse and manage challenges in an international marketing environment.
International Marketing is a programme that increases your ability to understand and meet the challenges many companies currently face as a result of increasing globalisation and a changing competitive climate. The programme offers you a year of advanced studies to build a specialisation in international marketing in your bachelor degree.
The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity.
The Graduate Certificate in Innovation and Commercialisation is a postgraduate coursework program which will provide research commercialisation training for the next generation of researchers as a means of equipping them with the skills and knowledge necessary to bring research-based ideas, inventions and innovations to market.
The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment.
In this master’s course you will learn how to understand, implement and market the key values of various products and services that, when mixed in different doses, compile every possible definition of Luxury: design, craftsmanship, quality, brand, price, prestige, sacrality, authenticity, exclusivity and uniqueness.