The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
This online MSc in Strategic Supply Chain Management seeks to equip you with the skills and knowledge to contribute to business leadership at a strategic level, managing vital systems and processes that underpin performance, profitability and growth.
This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions.
The Integrated Marketing Communications (IMC) graduate program at WVU’s P.I. Reed School of Journalism is offered exclusively online with no on-campus classroom attendance required. This enables a student to earn a valuable master's degree or professional certificate in this fast-growing field from anywhere in the world.
This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment.
The International Marketing Communications Programme is run jointly by France Business School (Poitiers) and the University of Greenwich. Students who choose this programme will therefore study both in the UK and in France and obtain Master's Degrees from The University of Greenwich and France Business School.
Our MSc in Global Marketing provides you with a comprehensive understanding of the theory and practice of global consumer marketing and business-to-business marketing at an advanced level. It will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management. Modules include Strategic Organisation, New Media & Social Network Marketing, and Global Account Management.
Fashion Writing covers all aspects of published fashion, whether in preparation to become a magazine journalist, reporter for fashion shows, creative writer for brands and agencies, or professional blogger.
This one-year Master's Programme in Tourism Destination Development aims for students to achieve a broad understanding of the opportunities and limitations that come with developing tourism destinations in a sustainable way.
La filière Marketing de l’ESCE a pour objectif la maîtrise des méthodes et outils nécessaires à la prise de décision en marketing.
The master of science (M.S.) in finance is designed to provide quantitative and comprehensive examination of the finance field. Students will advance through corporate finance, investments, and market instruments and institutions.
The Master of Science program in Industrial Management is designed for students with a profound engineering background who aim to take on leadership positions in industrial and technology-based organisations.