The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
This course is aimed at students who are interested in a general career in marketing, for example as a marketing manager and may not want to specialise in one specific area. Consultation with the marketing industry ensures this course delivers what employers want from graduates. It has been designed to provide you with a set of skills, knowledge and understanding, practical abilities and the confidence required by high-achieving marketing professionals.
Whether you want to boost your academic credentials, prepare for your first role in marketing, or progress your marketing career to the next level, the one-year full-time MSc in Strategic Marketing will help you to build the knowledge and skills you need, and will open the door to the career opportunities you want.
The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups.
The two-year ERIM Master of Philosophy in Business Research programme focuses on the development of academic competencies and skills on a personal level. This programme builds on a university Bachelor degree. You will be thoroughly trained in research methodology and techniques, as well as in your chosen field of expertise which will be required if you want to continue to the PhD stage of the programme.
ESE’s Master of Science in Marketing students have the opportunity to shape their own destinies through our unique 1-year fulltime degree programme, offering the possibility to specialize in 21st century cutting-edge marketing sectors by a varied and pragmatic choice of modules in the first two terms of the programme.
The MSc in Management with Specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.
The course introduces the principles of fashion forecasting in terms of style, colour and textile, in relation to the market level and current trends. It explores the effectiveness of strategies for fashion-forward retail presentation.
Apply marketing and general management skills to the retail sector throughout your year of study at INTO University of Stirling London.
Studying CIM full time allows you to get the most out of the qualification. You will do two papers per semester (twice a week) with classes taking place Mon-Fri 09:30 – 17:30.