The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
The two-year ERIM Master of Philosophy in Business Research programme focuses on the development of academic competencies and skills on a personal level. This programme builds on a university Bachelor degree. You will be thoroughly trained in research methodology and techniques, as well as in your chosen field of expertise which will be required if you want to continue to the PhD stage of the programme.
This is an intensive programme which will provide you with the specialist knowledge and skills for a career in fashion buying or merchandising. You will gain theoretical and practical knowledge and insights related to the roles of buying and merchandising and examine the integration of these roles with other retail functions. You will also learn to develop product and market strategies, along with supply chain and distribution management. You will be taught by staff with valuable academic and industry experience and will benefit from guest speakers from the industry. For the final project you will work within a team to resolve an industry focused case scenario, applying the knowledge you have learned.
The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups.
The MA Management offers advanced study of organisations, their management and the changing context in which they operate.
The MA Global Management with pathways offers an enhanced study of global organisations, their management and the changing external context in which they operate.
The CAM Diploma in Digital Marketing (awarded by the Chartered Institute of Marketing) provides marketers with the essential knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns. Digital marketing is now at the forefront of customer-centric communications in an increasingly multi-channel environment. This qualification will allow you to make the most of the new business opportunities on offer, add depth to your CV and will improve your employment and promotional prospects.
The Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing is a high-level two-stage qualification that demonstrates specialist professional knowledge and skills across many subject disciplines. It is a primary route to Chartered Marketer status. The qualification's focus is on the strategic aspects of marketing management and is suited to marketers who have a significant level of experience and/or knowledge in marketing.
El Máster en Marketing Online y Comercio Electrónico está diseñado para todos aquellos profesionales del marketing que quieran desarrollar su futuro profesional en Internet y profundizar en su dominio como canal, tanto desde el lado de la comunicación como desde el lado del comercio electrónico.
This online MSc in Strategic Supply Chain Management seeks to equip you with the skills and knowledge to contribute to business leadership at a strategic level, managing vital systems and processes that underpin performance, profitability and growth.
This master is the best solution for both those who, having already a creative and communicative background want to acquire more skills in management, and those who, coming from a marketing and business background want to learn how to think in and out of the box in the peculiar world of fashion.
The Advanced Masters in Marketing Management is aimed at graduates with significant prior academic and/or practical grounding in marketing. It is focused on providing students with the opportunity to develop the skills and knowledge they need to embark on a career in marketing management. The MSc can also provide the requisite platform for further study at PhD level.