The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
As a real estate professional you operate in a sector occupied with the re-development of existing real estate objects and areas.
The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity.
Combining education with research in a programme for academically talented and highly motivated students, Rotterdam School of Management, Erasmus University offers a research master programme in Busin
This course is aimed at students who are interested in a general career in marketing, for example as a marketing manager and may not want to specialise in one specific area. Consultation with the marketing industry ensures this course delivers what employers want from graduates. It has been designed to provide you with a set of skills, knowledge and understanding, practical abilities and the confidence required by high-achieving marketing professionals.
The IMM programme prepares young professionals for a management career in international markets and companies. Student's diverse cultural and academic backgrounds add to the international flavour of the programme and reflect the reality of today's global business environment. Audencia provides financial aid in the form of scholarships/fellowships to different profiles.
With the EAE’s Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market.
Whether you want to boost your academic credentials, prepare for your first role in marketing, or progress your marketing career to the next level, the one-year full-time MSc in Strategic Marketing will help you to build the knowledge and skills you need, and will open the door to the career opportunities you want.
El Máster en Marketing Online y Comercio Electrónico está diseñado para todos aquellos profesionales del marketing que quieran desarrollar su futuro profesional en Internet y profundizar en su dominio como canal, tanto desde el lado de la comunicación como desde el lado del comercio electrónico.
Our curriculum is approved and accredited by The Chartered Institute of Marketing to provide direct entry onto its Chartered Postgraduate Diploma in Marketing if you choose three marketing elective modules, undertake a marketing-focused dissertation, and meet the CIM’s work experience requirements.