Masters in Business & Management



Find out more information about Marketing

Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

Read more View all Master's Degrees in Marketing

Suggested Masters in Marketing

M.Sc. Marketing Management

TBS Barcelona’s full-time, 18-month MSc Marketing Management at Toulouse Business School - Barcelona Campus will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. With the possibility to specialise in the preferred track: B2C, B2B, International Business and Fashion and Luxury.

M.Sc. Marketing French Excellence

The M.Sc. in Marketing French Excellence course offers a 360° vision of marketing. It uses French examples to give an insight in how companies operate. In 2017, the new module, Millennial Marketing brings up-to-date practices in digital marketing and opens as many dooors as possible to future professionals fascinated by marketing in general. 

M.Sc. Strategic Communication

IULM’S Master of Strategic Communication is a programme that will train students to become highly specialized professionals in the field of corporate communication. At the same time, it will hone their business and managerial skills so that they can become more effective strategic communicators. All courses in this programme are taught in English.