Masters in Marketing

Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

View all Master's Degrees in Marketing

Suggested Master's Programmes

International Marketing International Marketing, M.A.
  • Sep 2017
  • National $ 41,300 per year
  • International $ 41,300 per year
  • 12 months

Clever marketing drives profit, product longevity, and brand loyalty. As companies look to take their products and services into new marketplaces, the Hult International Business School Master of International Marketing (MIM) allows you to explore marketing on a global scale.

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International Business and Marketing International Business and Marketing, M.Sc.
  • Any time
  • EEA € 6,100 per year
  • International € 10,700 per year
  • 24 months

International Business and Marketing studies at Reykjavik University prepare students for working in an international business environment. The programme aims to deepen the student´s understanding of marketing and the international business environment, as well as strengthen analytical and communication skills, and the ability to develop and make use of business opportunities in an international operating environment.

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Cross-Cultural Marketing and Negotiation Cross-Cultural Marketing and Negotiation, M.Sc.
  • Sep 2017
  • EEA € 10,990 per year
  • International € 10,990 per year
  • 12 months

The MSc in Cross Cultural Marketing & Negotiation at Ecole de Management de Normandie is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad.

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Visual and Digital Media Visual and Digital Media, Master
  • Oct 2017
  • International € 23,200 per year
  • 10 months

IE School of Communication is a vibrant and challenging place where students can master the skills needed to think and act in an increasingly communication-based world. Communication lies at the very center of our lives, and if we are to really understand it, we must also understand how it interacts with other fields. It is in these interdisciplinary areas that innovation can emerge.

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Marketing Management & Commercial Management Marketing Management & Commercial Management, M.Sc.
  • Any time
  • EEA € 6,500 per year
  • International € 6,500 per year
  • 12 months

If you are interested in getting an education in marketing and commercial management, the Master of Science in Marketing and Commercial Management in Madrid from ESERP Business School may be a good fit.

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Développement, Innovations et Marketing Territorial - Mastère Spécialisé Développement, Innovations et Marketing Territorial - Mastère Spécialisé, Master
  • Sep 2017
  • EEA € 9,590 per year
  • International € 9,590 per year
  • 12 months

Le MS Développement, Innovations, Marketing Territorial de l'EM Normandie est une formation de niveau Bac+6 qui forme des développeurs territoriaux en une année. La formation est dispensée par des chercheurs de l'Institut du Développement Territorial (IDéT) de l'EM Normandie. Elle accueille également des intervenants professionnels.

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Marketing Marketing, M.Sc.
  • Any time
  • EEA € 5,250 per year
  • International € 7,000 per year
  • 18 months

The Master programme in Marketing offered by ISCTE Business School | University Institute of Lisbon is a full time, one year programme is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

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Market Research & Consumer Behavior Market Research & Consumer Behavior, Master
  • Oct 2017
  • EEA € 26,200 per year
  • International € 26,200 per year
  • 10 months

The Master in Market Research and Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding markets and consumers to help companies, non-profits and governments design and promote winning products and services.

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Marketing & Sales Marketing & Sales, Master
  • Apr 2017
  • Oct 2017
  • EEA € 12,900 per year
  • International € 12,900 per year
  • 12 months

With the EAE Business School’s Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market.

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Digital Marketing & Analytics Digital Marketing & Analytics, M.Sc.
  • Any time
  • EEA £ 16,800 per year
  • International £ 16,800 per year
  • 12 months

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. This Digital Marketing & Analytics programme is offered by Regent's University London.

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Industrial Engineering and Management Industrial Engineering and Management, M.Sc.
  • Aug 2017
  • EEA € 0 per year
  • International € 12,000 per year
  • 24 months

The global business community needs young professionals with an intercultural mindset and an understanding of the potential offered by the latest technologies. The Master’s Degree Programme in Industrial Engineering and Management (IEM) at Tampere University of Technology welcomes engineers and engineering graduates from all over the world to study management in an intercultural and business-oriented learning environment.

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Management and Marketing Management and Marketing, M.Sc.
  • Any time
  • EEA £ 9,000 per year
  • International £ 12,900 per year
  • 12 months

You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. The Management and Marketing course is offered by Nottingham Trent University.

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