Masters in Marketing

The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.

Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.

View all Master's Degrees in Marketing

Suggested Master's Programmes

Executive Master of Real Estate (MRE) Executive Master of Real Estate (MRE)
  • Oct 2015
  • EEA € 32,000 per module
  • Non-EEA € 32,000 per module
  • 28 months

As a real estate professional you operate in a sector occupied with the re-development of existing real estate objects and areas.

Read more
Marketing Management Marketing Management
  • Oct 2015
  • EEA € 6,500 per year
  • Non-EEA € 6,500 per year
  • 9 months

The Masters educational content are adapted to the requirements of the European Higher Education Area, offering 60 credits, thus ensuring a constant effort to improve management skills and optimal development of attitudes such as initiative, teamwork or critical capacity.

Read more
Marketing Marketing
  • Jan 2016
  • Sep 2015
  • EEA £ 9,000 per year
  • Non-EEA £ 12,900 per year
  • 12 months

Studying for a master's in Marketing at Nottingham Business School equips you with the skills necessary to develop a successful career in today's dynamic and global marketing industry. This is reflected in our Graduate Gateway award from the Chartered Institute of Marketing (CIM) which highlights the relevance of the content, approach and philosophy adopted in our MSc Marketing programme.

Read more
Marketing and Business Analysis Marketing and Business Analysis
  • Sep 2015
  • EEA £ 13,700 per year
  • Non-EEA £ 19,700 per year
  • 12 months

The MSc in Marketing and Business Analysis offers an in-depth study of the marketing and management science disciplines through a range of academically grounded courses, giving students an expertise in both areas. The programme provides students with an understanding of marketing theory and instils an appreciation of the skills required in solving practical and analytical business problems through undertaking courses in marketing management, marketing decision analysis, business statistics and forecasting, and marketing research methods.

Read more
Management Management
  • Jan 2016
  • Sep 2015
  • EEA £ 8,500 per year
  • Non-EEA £ 11,500 per year
  • 12 months

This course is designed to develop the general management skills you need in the rapidly changing economic environment. As well as giving you the underpinning knowledge and understanding required to operate effectively in a managerial role, the course will develop your analysis, problem-solving and proactive-thinking skills. As the course progresses, the emphasis evolves from operational to a strategic approach.

Read more
International Master in Management International Master in Management
  • Sep 2015
  • EEA € 16,000 per year
  • Non-EEA € 16,000 per year
  • 12 months

The IMM programme prepares young professionals for a management career in international markets and companies. Student's diverse cultural and academic backgrounds add to the international flavour of the programme and reflect the reality of today's global business environment. Audencia provides financial aid in the form of scholarships/fellowships to different profiles.

Read more
Dirección de Marketing y Gestión Comercial Dirección de Marketing y Gestión Comercial
  • Apr 2016
  • Oct 2015
    Not specified
  • 12 months

El Máster en Dirección de Marketing y Gestión Comercial de EAE está diseñado para formar profesionales que sepan convertir las oportunidades y restos del mercado en ventajas competitivas para la empresa. Profesionales que tengan una sólida formación tanto en marketing como en gestión comercial, conocedores de las nuevas tendencias del marketing y con un profundo conocimiento de los aspectos organizativos generadores de valor corporativo, algo clave para permitir el crecimiento de cualquier organización.

Read more
International Marketing International Marketing
  • Sep 2015
  • EEA £ 30,100 per year
  • National $ 41,300 per year
  • 12 months

You don’t just stay ahead of the market trends when you obtain your Master at Hult, you define them. With a curriculum that is constantly updated to keep pace with this ever-changing industry, you’ll learn by doing from a faculty with real-world expertise. Live and study in cities at the forefront of innovation – Boston, San Francisco, and London – as you explore marketing on a global scale.

Read more
Marketing Online y Comercio Electrónico Marketing Online y Comercio Electrónico
  • Oct 2015
    Not specified
  • 12 months

En el Máster en Marketing Online y Comercio Electrónico de EAE se abordarán diferentes técnicas, herramientas y competencias específicas del entorno digital, incluyendo el análisis de resultados que garantice el retorno de las inversiones en estas acciones.

Read more
Marketing & Sales Marketing & Sales
  • Apr 2016
  • Oct 2015
  • EEA € 10,175 per year
  • Non-EEA € 10,175 per year
  • 12 months

With the EAE’s Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market.

Read more
Strategic Marketing Strategic Marketing
  • Sep 2015
  • EEA £ 11,000 per year
  • Non-EEA £ 17,000 per year
  • 12 months

Whether you want to boost your academic credentials, prepare for your first role in marketing, or progress your marketing career to the next level, the one-year full-time MSc in Strategic Marketing will help you to build the knowledge and skills you need, and will open the door to the career opportunities you want.

Read more