The essence of marketing is to understand customers' needs and develop a plan that fulfils those needs. Therefore, marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets.
Marketing degree programs combine the mathematical and statistical courses with the organizational focus of business major, along with the human behavioral studies of the liberal arts. Graduates often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Alternatively, with a degree in marketing you may choose to pursue career opportunities in a non-profit organization.
This programme has been specifically designed to offer you the opportunity to become critically aware of the holistic nature and role of human resources in the modern business environment. The focus is on the strategic input that human resource management (HRM) has in the current global economy. You will tackle such issues as diversity, reward and performance, managing culture and the HRM role in leading change.
Apply marketing and general management skills to the retail sector throughout your year of study at INTO University of Stirling London.
Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing (with Internship), achieve a thorough education in Marketing and business, as well as choose up to a third of your modules so that you can specialise in a number of different areas.
This Master of Business Administration or MBA Hospitality Management prepares young professionals for senior managerial positions through a focus on problem solving, data-driven decision making, and strategic business and leadership development.
This programme provides you valuable general skills in management and strategy. The participants will be trained with specialized skills in market research, branding, consumer behavior, sales, and new product development. This combined business and marketing education prepares participants for various careers that go beyond functional marketing.
The course introduces the principles of fashion forecasting in terms of style, colour and textile, in relation to the market level and current trends. It explores the effectiveness of strategies for fashion-forward retail presentation.
The first part of the master’s course teaches students about the essence of the luxury sector: categories, products, insights, brands, drivers of consumption, operations and forms of distribution, marketing basics, business management and commercial direction. The mid-term project aims to reproduce the distribution system of a major brand.
NHTV Breda offers this academic master in Leisure Studies in cooperation with Tilburg University. NHTV is the first university of applied sciences in the Netherlands to offer an academic master’s programme.
Benedictine University has partnered with a leading marketing education provider to offer an online Internet Marketing Certificate with cutting edge curriculum and hands-on instruction to teach you about today's most powerful online marketing strategies, channels and tactics. The graduate-level online Internet Marketing Certificate program will help you master the marketing tools you need to create successful marketing campaigns and define your career in today's competitive marketing environment.
The Graduate Pathway in Marketing offers you the chance to enhance your English and academic ability. It will prepare you to successfully pursue graduate studies at University of South Florida.
Gain cutting-edge theoretical knowledge about the various influences and effects of the media. A thesis is required. You'll be better equipped to achieve your professional goals by immediately applying what you learn and gain a competitive advantage in the workforce.
Our online delivery along with modular scheduling allows you the opportunity to participate in an internationally recognized masters of business program without putting your career on hold. Our MBA program equips future business leaders with the qualitative and quantitative skills required to excel in the business world.