Masters in Business & Management

Marketing

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Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

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Suggested Masters in Marketing

Master Market Research & Consumer Behavior

The Master in Market Research and Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding markets and consumers to help companies, non-profits and governments design and promote winning products and services.

IE - School of Human Sciences and Techology
M.Sc. Marketing

The Master programme in Marketing offered by ISCTE Business School | University Institute of Lisbon is a full time, one year programme is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

M.Sc. Economics and Business Administration - Marketing and Business Innovation

The MSc in Economics and Business Administration - Marketing and Business Innovation from Aarhus University is designed for the managers of tomorrow – for graduate students who seek an overall business understanding of the entire organisational innovation process and how that process is linked to key stakeholders, both inside and outside the organisation.

Business and Social Sciences