Masters in Business & Management

Marketing

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Marketing strives to understand customers’ needs and develop a plan that fulfils those needs. Marketing studies strategies that underlie sales techniques, business communication and business development. An important area of this discipline is marketing analysis, which deals with identifying potential customers and what products or services to develop in order to meet their needs. Marketing analysis also involves researching about competitors and to figure out the best options to distribute products and services to target markets.

Marketing degrees combine the mathematical and statistical courses with communications, design and organisational behaviour knowledge. Pursuing a Bachelor or Master degree in marketing, future marketing professionals achieve interpersonal and communication skills, commercial awareness and learn how to interpret complex information, integrate operation analysis so that they understand product requirements to create the design, message and strategy.

Graduates often look for career opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. Popular jobs in marketing include: marketing manager, market researcher, media planner, advertising planner/director, event organiser, public relations officer or executive, public affairs consultant, product manager, sales manager.

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Suggested Masters in Marketing

M.Sc. Marketing

The Master programme in Marketing offered by ISCTE Business School | University Institute of Lisbon is a full time, one year programme is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

Portugal
M.Sc. Marketing French Excellence

The M.Sc. in Marketing French Excellence course offers a 360° vision of marketing. It uses French examples to give an insight in how companies operate. In 2017, the new module, Millennial Marketing brings up-to-date practices in digital marketing and opens as many dooors as possible to future professionals fascinated by marketing in general. 

France
M.Sc. Marketing Management

Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with the British Marketing Management master's programme at the International Business School.

Hungary