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Public Relations (CIPR Accredited) – (M.A.)
De Montfort University
Humanities| Application Deadline: | 1st July 2009 | ||
| Annual Tuition Fee: | ≈ € 4,710 - | ||
| Location: | Leicester / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
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| Languages: | English | ||
Location of De Montfort University
Why this course?
This course is taught by both public relations professionals and academics and is designed for students who want to gain the practical and analytical skills and knowledge essential for a successful career.
Public relations is an exciting and demanding profession with excellent career prospects. It is also one of the most popular career choices for graduates, which means that competition for jobs is fierce.
A comprehensive knowledge of public relations theory and practice, alongside an awareness of the key issues in this developing field and the contexts in which public relations is practiced, are essential to secure a coveted position in one of the 21st Century's most dynamic industries.
Successful public relations practitioners have excellent verbal and written communication skills, media literacy, the ability to deal with people in senior positions, are well organised, able to deal with multiple tasks, and thrive under pressure.
They are also creative, fascinated by the media and keep abreast of current affairs. The course has close links with industry which means that many of the assessments are drawn from real-life public relations situations and involve working both in groups and individually, often to tight deadlines.
As part of the course you will complete a month's work placement in a public relations department or agency of your choice at the start of the spring term, allowing you to develop your skills and gain valuable industry contacts.
The course is recognised by the Chartered Institute of Public Relations, the UK's leading public relations industry professional body cipr.co.uk
Contents
Underpinning all teaching is a strong theoretical core, which enables you to build a deeper critical understanding of public relations and its impact on society. The course aims not just to equip you with industry-specific public relations skills but also encourages you to think about the broader context in which public relations is practiced.
As a result, the course also helps you to understand public relations and its relationship to globalisation, technological change and business ethics.
You will take modules in Public Relations Theory and Structure, Public Relations Strategy and Practice, Public Relations Planning and Management, and Professional Work Experience in the first two terms before undertaking a dissertation, an independent research project on a topic of your choice, in the third term.
Teaching/assessment
You are taught through lectures, seminars, workshops and self-directed study (for instance, reading and researching both in the university library and online). Work is assessed by essays, exams, projects, portfolios, and oral presentations.
Staff
The MA is led by Liz Bridgen MCIPR, who has 17 years' experience in public relations gained in both the UK and abroad and worked with companies including Royal Mail, Visa and Bosch before embarking on an academic career.
The teaching team includes: Dr Scott Davidson, a leading charity campaigner, who has over ten years' domestic and European experience in communications gained in the local government, health and voluntary sectors, as well as from the specialised and high profile world of political communications.
The course also includes contributions from lecturers from other disciplines - such as journalism, new media and business - and there is an active guest lecturer programme, where senior public relations practitioners bring their specialist knowledge to the university.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Entry and Admissions Criteria
You should have the equivalent of a UK Bachelor's degree (2:1 minimum) in a relevant subject and be able to demonstrate a commitment to a career in public relations. You must have excellent spoken and written English language skills as a high standard of English is expected in all assignments. We welcome applications from both recent graduates and those who are looking to change career. All non-standard applications will be carefully considered.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
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