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MSc Marketing – (M.Sc.)
Heriot-Watt University
Edinburgh Business School
| Annual Tuition Fee: | Free - | ||
| Location: | Edinburgh / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Start Date: | January, October | ||
| Educational Form: |
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| Languages: | English | ||
Location of Heriot-Watt University
The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.
You can study this MSc by distance learning, with an Approved Learning Partner, or, for certain courses, on campus in Edinburgh on a 4-day immersion seminar to reinforce your self-study.
Contents
Passes are required in five core and four elective courses.
* Core courses * Consumer Behaviour
* International Marketing
* Marketing
* Marketing Communications
* Marketing Research
* Marketing specialist elective courses * Marketing Channels
* Negotiation
* Principles of Retailing
* Quantitative Methods
* Research Methods for Business and Management
* Sales Force Management
* Services Marketing
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
If you would like to study the MSc in Marketing, please read the relevant Student Handbook to ensure that you understand the programme structure.
You should then order your first course and begin study. You can do this at any time of year. Simply go to 'Order Course' (at the top of this page) and complete the form.
Once you have paid for your first course, you will be allocated a Student Identity number (SID) and Registration number. This will enable you to download and complete a Matriculation Form. When you have provided evidence of your prior academic qualifications (a business management degree with first or second class honours from a university recognised by Heriot-Watt University), you will be able to formally 'matriculate' (be accepted as a student of Heriot-Watt University).
Alternatively, you can matriculate when you have passed 3 core courses (one of which must be Marketing) for the MSc.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact General Enquiries to ask a question about MSc Marketing at Heriot-Watt University.
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