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Economics and Management (specialization in Management and Marketing) – (M.Sc.)
Tomas Bata University in Zlín
Master Degree Programmes in ENGLISH
| Application Deadline: | May 31 | ||
| Annual Tuition Fee: | ≈ € 2,400 - | ||
| Location: | Zlín / Czech Republic / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | English | ||
Location of Tomas Bata University in Zlín
Within the specialization in Management and Marketing, students acquire new knowledge in management, marketing, psychology, law, and other related disciplines. Research activities of the Department of Management are primarily aimed at the areas of enterprise competitiveness, new trends in marketing, new approaches to managerial development, intercultural diversity of education in European cyberspace, commercial law, differences in the perception of advertising between the lay public and expert, and cooperation management. Throughout the course, particular emphasis is laid upon teaching management and marketing.
Contents
1st year - subjects:
Macroeconomics II., Management II., Quantitative Decision-making Methods, Interpersonal Communication-Management, Decision-Making under Risk and Uncertain, Value Based Management, Microeconomics II., Marketing Plan.+Control.+Audit Methods, Business-to-Business Marketing, Marketing Sales and Services, Intercultural Marketing, Business Information Systems
Voluntary courses:
Digital Marketing, Monetary and Capital Markets, SME Management, Managerial Negotiation Skills, New Observations in Management and Marketing, E-Business, Employment Law, Ecological Aspects of Business Decisions
2nd year - subjects:
Marketing Logistics, International Management and Marketing, International Trade and Business, Marketing Communication, The Legal Background for Marketing, Dissertation/Thesis Project
Voluntary courses:
European Law, Human Resource Management, Regional Economy, International Finance, Knowledge and Data Protection, Econometrics, Information Management, Management Ethics
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
a) Diploma and Transcript of Records / Diploma Supplement - Bachelor's degree verified and translated into English/Czech
b) CV
c) Reference letter from your University (typewritten in English)
In order to be admitted into study, successful passing of the admission examination is required: the admission examination consists of a written test.
An applicant shall submit by the given date an essay on the chosen topic of approx. 2,500 - 3,000 words written in the English language. S/he can earn up to a maximum of 100 points.
Essay topic titles are available in the application forms.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| TOEFL Paper-based: | 513 |
| TOEFL Computer-based: | 183 |
| TOEFL Internet-based: | 65 |
Accreditation
Available at / International Students / Follow-Up Master's programmes.
Ask a Question
You can contact Michaela Blahová to ask a question about Economics and Management (specialization in Management and Marketing) at Tomas Bata University in Zlín.
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