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- Masters in Marketing Management
- International Master programmes
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- Student Experiences from Belgium - STeXX.eu
| Application Deadline: | 31 March for non-EU applications ; 30 June for EU applicants | ||
| Annual Tuition Fee: | ≈ € 11,500 - | ||
| Location: | Ghent / Belgium / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 10 months | Start Date: | September |
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| Languages: | English | ||
Location of Vlerick Leuven Gent Management School
The Masters in Marketing Management runs full-time from early September to early July and provides an exceptional foundation to a fast-track career in marketing management.
When embarking on the programme, you first go through a series of introductory courses, which are designed to refresh or introduce the basic knowledge required to effectively follow the core module. After that, the programme really kicks off with a three-day opening seminar on social and interaction skills. The core module addresses all management disciplines relevant to the programme of your choice. Throughout the year, classes are alternated with various exercises, games and also a 1-week study trip abroad. At regular intervals, you are assessed by a mixture of exams, papers, case discussions and presentations. The programme culminates with the in-company project in which you tackle a business issue within a company by integrating and applying what you have learned during the programme. At the end of the journey you receive a well-deserved Masters degree from Vlerick Leuven Gent Management School.
Contents
- Introduction module (September)Economics, Financial Accounting, Statistics & SPSS
- Opening seminar (November - February)
- Core module:Marketing Strategy Module:Marketing Strategy
Market Analysis Module:Consumer Behaviour, Business Market Management, Market Research, Marketing Engineering
Marketing Implementation Module:Interactive Marketing, Marketing Communication, Pricing Policy, Product Management, Retail & Trade Marketing, Sales Management, Service Marketing
Management Skills:Business Ethics and CSR, Career Skills, Communication & Interaction Skills, Entrepreneurship, Negotiation Skills
International Study Trip
Management Integration:Business Game Industrat, Business Plan, Marketing Plan
- In-company project (March - June)Marketing Audit
Market Research
- Closing seminar
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
To qualify, you must meet 2 requirements:
- Hold a university degree from a recognised institution
- Pass the Vlerick admission procedure:
- on-campus admission test, or
- distance procedure through GMAT and TOEFL
You must send in your application online through our website www.vlerick.com/masters
Accreditation
Vlerick Leuven Gent Management School is one of a select group of institutions in the world to hold all 3 of the major international accreditations relevant to the world of management education: EQUIS, AMBA and AACSB.
Contact
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