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Marketing Management & Communication – (M.Sc.)
| Application Deadline: | Rolling admission process: applications are reviewed by the Admission Committee every 2 weeks. | ||
| Annual Tuition Fee: | ≈ € 13,300 - | ||
| Location: | Toulouse / France / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 18 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English French | ||
Location of Toulouse Business School - ESC Toulouse
In a permanently changing environment recently affected by the financial crisis and the consequent global economic downturn, companies need managers and executives ready to lead and implement changes to cope with their current and future challenges. Toulouse Business School objective is to develop such profiles, such change leaders.
Our Mission
Develop individuals with highlevel executive skills for management and leadership, who will become strategy accelerators and change agents in a customer-driven
global network, all the while being responsible for transmitting high standards and values to their teams.
The MSc. Marketing Management & Communication is designed to train executives with a high level of specialization in marketing, in marketing communication and business communication.This initially implies having a global vision of marketing and communication strategy, and then identifying the specific techniques to be used.
Learn, Live, Lead
The program covers the different means and possible strategies which improve the performance and efficiency of:
* Corporate actions in the company's target market
* Research / knowledge of target market
* Corporate relationships with distributors
* Management of corporate environment (State, banks...)
* Human resources...
Communication relates to companies, the media, consultancy agencies and any other external body which plays a role in the definition or implementation of corporate communication strategy.
Over and above the curriculum, participants develop their soft skills, management skills and leadership skills through an appropriate individual coaching to ensure personal development as well as employability after graduation.
Throughout three semesters of training
* Received an individual support to clarify its plans to employability,
* Received the basic education needed to participate actively in the implementation of the strategy of a marketing and communication plan.
* Identified, mastered and understood the concepts, tools and techniques to actively participate in marketing and communication activities.
This set of achievements will be consolidated by academic and practical work that will make future graduates capable of participating, defining, driving and evaluating a strategy within the scope of logistics or purchases. The development of professional contacts will be promoted throughout the curriculum, with business partners, institutions related to the field, graduates of the Group ESCT, or intermediate structures in recruitment.
Total duration of the program: 3 semesters (starting in September/October every year)
Total number of teaching hours: 500 hours (entirely taught in English); 40% taught by resident faculty; 20% taught by visiting faculty; 40% by professional.
Contents
Program is organized around 4 “Common-Core Syllabus Modules” completed with “Electives Thematic Modules”.
These Electives enable students to customize their curriculum, and give higher visibility and relevancy to their resume, either in terms
of sector or function. 4 Electives must be chosen among a list. It is possible to attend the Electives among the locations of the M2C
Program, i.e.: Barcelona, Casablanca, Paris or Toulouse.
4 “Common-Core Syllabus Modules”, academic-oriented:
This provides the necessary theoretical and practical up-todate applications required by specialists wishing to integrate and progress professionally. There are 22 seminars, consisting of 15 hours individual work each (12+3), which means 330 training hours as a whole:
* M2C1 – Marketing & Communication Management
* M2C2 – Fundamentals of Marketing & Communication
* M2C 3 – Marketing & Communications Tools and Techniques
* M2C4 – Marketing Job – Individual Project &
* Thematic Modules
* MSc. dissertation
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Applicants must have a Bachelor degree (or an equivalent degree) or upper.
GMAT is appreciated but not compulsory.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Accreditation
With AACSB accreditation, Toulouse Business School achieved the grand slam and joined the ranks of the best international business schools, those who have been awarded all three certificates of excellence.
48 out of 796 Business Schools are tripled accreditated (EQUIS, AMBA, and AACSB) which means 6%.
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You can contact Anna Pardos to ask a question about Marketing Management & Communication at Toulouse Business School - ESC Toulouse.
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