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Marketing Communications and Advertising – (M.A.)
Kingston University
Faculty of Business and Law
| Annual Tuition Fee: | ≈ € 8,490 - ≈ € 12,780 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Kingston University
The Marketing Communications and Advertising MA will be particularly beneficial to recent graduates who are seeking employment in an area of marketing communications such as advertising, public relations, direct marketing, sales promotion or sponsorship.
What will you study?
The Marketing Communications and Advertising MA provides the opportunity for learning and research in the area of marketing communications theory and practice. The course also provides an opportunity to study the closely related topics of marketing management, marketing strategy, market research and buyer behaviour so that integrated marketing communications is examined in the context of marketing management in general.
Contents
Available modules
* Integrated Marketing Communications
* Advertising Strategy and Planning
* Public Relations
* Global Marketing Management
* Market Research
* Buyer Behaviour
* Data Analysis
* Strategic Brand Management
* Planning Your Career in Marketing and Communciations
* Research Methods and Dissertation
Assessment: Coursework; examinations
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
The entry requirement is a 2:1 honours degree (or overseas equivalent) in any discipline. International students are also expected to meet requirements for English language - using the IELTS test or similar.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
Accreditation
Many of the courses that we run are accredited and recognised by relevant professional bodies within their respective fields. As part of our commitment to providing quality, relevant courses we seek accreditation and recognition wherever possible. In fact the Higher Education Funding Council of England awarded us a quality rating for 'Excellence in teaching'.
Kingston Business School is also one of an elite number of UK business schools with Association of MBA accreditation of our MBA courses. Plus we have received EPAS accreditation from the European Foundation for Management Development for several of our postgraduate and undergraduate business programmes; only the second UK business school to receive this accreditation.
To view a full list of our accreditations, please visit our website.
Ask a Question
You can contact Business and Law - Admissions Team to ask a question about Marketing Communications and Advertising at Kingston University.
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