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Marketing – (M.Sc.)
University of Gloucestershire
Business and Management
| Application Deadline: | An early application is advised | ||
| Annual Tuition Fee: | ≈ € 9,315 - | ||
| Location: | Cheltenham / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Start Date: | September | ||
| Educational Form: |
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| Languages: | English | ||
Location of University of Gloucestershire
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”Peter F. Drucker
Vocationally orientated, this course equips you with the knowledge and skills needed to become a critically informed marketing professional - the kind of professional today’s organisations seek.
Designed to develop your understanding and competence in marketing, you will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key areas within an organisation. Consumer analysis, brand communications, marketing research, strategic marketing, service contexts, international marketing and e-marketing are all central features of this degree.
The course culminates in a 18,000 word dissertation — enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.
If you have a relevant postgraduate diploma or professional award (such as a Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma) then you may be able to join this programme at an advanced level.
Contents
Some of our modules
* Consumer Analysis
* Brand Communications
* Marketing Research
* Strategic Market Management
* e-Marketing
* International Marketing
Benefits
* taught by research-active tutors who have experience of working in the marketing industry
* advanced entry point for applicants with a CIM Professional Postgraduate Diploma in Marketing (or equivalent)
* flexible and student-centred learning environment
Career paths
This course would be appropriate for those seeking a career in any aspect of marketing management, for example customer relationship management/international marketing/managing marketing promotions.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
You will need a good Honours Degree or equivalent, or a relevant postgraduate or professional qualification and/or appropriate employment experience. If you possess a Postgraduate Diploma from the Chartered Institute of Marketing (CIM) or a relevant postgraduate Diploma, you may join the course at an advanced level..
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact Dr Lily Wang to ask a question about Marketing at University of Gloucestershire.
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