Contents

The Trinity MBA programme is organised as a set of five Modules, each with a different theme. These themes support the Company Project, the capstone of the Programme, and supported by coursework.

Module themes are linked explicitly to the stages of the Company Project. As such, the theme for :

• Module 1 programme orientation
• Module 2 supports the Industry Analysis Stage of the project;
• Module 3 supports the Company Analysis & Issue Identification Stage;
• Module 4 supports the Issue Analysis Stages.

This support is derived from the integration of the courses taught during the Modules, both with each other and with the needs of the Project Stages.

MODULE 1 - Programme Orientation (Last week of September)

The objective of module 1 is to introduce the participants to the Programme, to College, to the faculty and to each other. These critical objectives are achieved through a series of classroom and group activities which address both the substance of the Programme and the fundamental learning skills needed to benefit from the Programme.

MODULE 2 - Industry Analysis for Decision Making (September-December)

The coursework in module 2 is divided into four groups or streams: core areas of business, the environment of business, fundamental skills, and, the Company Project. Brief summaries of the courses follow.

Core Areas of Business

• Accounting and Financial Management:

This course is the first of five in the area of Financial Management & Accounting. The objective is to give participants a working knowledge of the fundamentals of accounting and finance, including basic financial analysis of business accounts and an understanding of the relevance of capital structure and cash flow to the financial viability of business.

• Corporate Finance I:

This course is the second of five in the area of Financial Management & Accounting. The course introduces major topics, tools and techniques for analysis in corporate finance. The objective is to enable participants to understand key financial concepts in order to view business decisions from a financial perspective and to understand the operations of financial markets.

• Marketing I:

This course is the first of two in the area of Marketing Management. The course provides a general introduction to the principles of marketing, marketing planning and management.

• People & Organisations:

This course is the first of two in the area of People & Organisations. The course deals with the structure, functioning and behaviour within organisations.

The Environment of Business

• Managerial Economics:

This course is the first of three in the area of Economics. the course provides and analysis of the market system, with discussion of the underlying determinants of supply and demand, the role of the firm, the effects of competition on economic performance and the role of government in a modern economy.

• Business in Society

This course explores the continuous political and social pressures that business face with an environmental analysis framework. Issues explored include economic competition and strategic refocusing of businesses, changing ethical expectations and human values, the changing role of government's ecological and natural resources concerns and the transformational role of technology.

Fundamental Skills

• Data Analysis:

This course stands alone in its area. The course deals with data collection, description and presentation; estimation, hypothesis testing and regression; time series analysis and quality control.

Company Project

• Case Days:

The series of case study days in module 2 places special demands on the application and practice of analytical skills in industry and competitive analyses. The case days focus attention on development of skills in action research, group and time management, participation, organisational norm setting, and performance management.

MODULE 3 - Company Analysis: Managing the Business Functions (January-March)

The coursework in module 3 is divided into three groups or streams: core areas of business: the environment of business; and the Company Project. Brief summaries of the courses follow.

• Operations Strategy

The course focuses on designing the operations systems to deliver; running the operation through managing inventory, capacity, quality and the supply chain; and improving the operations for gains in customer service and productivity.

• Applied Marketing:

This course is the second of two in the area of Marketing Management. The objective is to give participants an understanding of contemporary issues in marketing management, including relationship marketing, customer loyalty and electronic commerce.

• IT Enabled Change:

This course is the first of two in the area of IS and IT. The objectives are to enable participants to build an understanding of the fundamentals of information technology, which form the basis of computer-based information systems; to establish a framework for classifying IS in business & management, and to explore the wide variety of systems today.

• Human Resource Management:

The course deals with the underlying theories, practice and strategies in human resource management.

MODULE 4 - Managing Strategically: Issue identification and analysis(April-May)

The coursework in module 4 is divided into four groups or streams; core areas of business, the environment of business, fundamental skills, and the Company Project. Brief summaries of the courses follow.

Core Areas of Business

• Strategic Management:

This course builds on the Company Project case days. The course deals with an externally-oriented approach to strategic management. The perspective is that of the strategist, the general manager or the CEO. The issues confronted concern the identification and choice of environment in which the company will compete; the development of a sustainable competitive advantage; and the management of the related organisational processes.

• Corporate Finance II:

This course is the fourth of five in the area of Financial Management & Accounting. The objective is to give participants an understanding of a range of issues of concern to CFOs from an international perspective.

• Behaviour & Information Technology:

This course is the second of two in the area of IS & IT. The course focuses on the behavioural patterns of distinct social groups that influence the process of introducing IT. Such a focus challenges the dominant logic that attends to economic and technical considerations, establishes a broader behavioural and organisational agenda, and identifies essential challenges for executive management in the context of exploiting IT to enhance strategic performance.

• International Financial Statement Analysis:

This course is the fifth of five in the area of Financial Management & Accounting. The objectives are to give participants an understanding of the principles underlying the construction of financial statement for international corporations; the regulatory environment surrounding financial reporting, and enable them to appraise the financial strengths and weaknesses of companies through analysis of published financial reports.

The Environment of Business

• Applied Business Law:

This course is the only one in the area. The course aims to encourage participants to take a critical approach toward law and litigation. Issues include compensation criteria in civil litigation, international product liability, environmental litigation, commercial warfare and labour relations.

Company Project

• Organisational Development:

The series of seminars introduces participants to a systemic framework for understanding the behaviour of people in organisations, how change takes place on different levels of human systems, and process consultation as an approach to helping people to understand and manage their own change processes.

• Company Project:

Company Analysis and Issue Identification presentations and reports
Stage II is the company analysis stage which requires in-depth analysis of the company's status in all the core areas of business. Presentations and reports of stage II are completed during module 4. Subsequently, a comparison between the stage I industry analysis with the stage II company analysis is completed to uncover issues that are identified for Stage III. Stage III presentations and reports are completed in module 4.

THE COMPANY PROJECT:

MBA participants complete a Company Project that requires them to utilise the fundamental management skills and tools that they are taught throughout the year. The Project ultimately integrates the theoretical coursework and calls for action learning in a live case study, working with real companies and people, dealing with real issues.

• Teams of 5-6 are assigned to work on a major strategic concern
• Working with and reporting to the top management team
• An opportunity to apply growing theoretical competence
• Exposure to management challenges in differing organisational contexts: family business, new ventures, large firms, co-operatives, multinationals and semi-state bodies
• ridges the gap between classroom and real world upon graduation.