Programme Description

The aim of this part-time graduate programme in management is to develop managerial competencies in all issues related to competitive success in the
international business environment,with a particular emphasis on International Marketing.

The programme will address fundamental challenges confronting organisations that are competing in the increasingly competitive international market place.
It will enhance management practice by developing a deep understanding of the strategic challenges that must be addressed to build a formidable market presence in an international setting.

The programme is particularly focused on the development of high potential candidates,who will form the next generation of Chief Executives, by equipping
them with the ambition to grow & internationalise their businesses, through its strong focus on strategy and execution, and enhancing their capability in the global
marketplace.The course material will provide participants with a practical understanding of how to compete successfully in a challenging international environment,which will
ensure that the strategic management skills ofparticipating Irish organisations are on a par with the best of their international competitors.

It is built upon five distinct streams including:

• An overarching focus on strategic leadership that allows managers to shape personal and careeroriented developmental strategies.
• A suite of international business and international marketing modules, which will reflect the distinct challenges of competing in an international business environment.
• A suite of modules focussed on international strategy, which are central to the development of global strategic managerial competencies.
• A major integrating project, which is central to translating theory into practice in a real-world setting.
• A focus on execution, through a significant mentoring dimension.