Brands, Communication and Culture MA – (M.A.)

Contents

The degree is made up of two core courses (60 credits in total), between two and four option courses (60 credits in total), and a dissertation (60 credits). Core courses introduce students to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy. These courses also cover key themes in branding, such as intellectual property rights, the changing media environment, globalisation and international trade and the impact of digital communications and marketing technologies. Throughout this core component of the degree, you will examine the very wide range of ways in which branding is currently used, from large corporations and media organisations to public sector bodies, charities, sports organisations and educational establishments. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgement.

For the optional courses, you will have an opportunity to explore some of the wider contexts for branding, by taking courses provided by other degrees in Media and Communications and neighbouring departments such as Sociology, Cultural Studies and Anthropology. Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding.

The programme has been developed in collaboration with The Brand Union, and students will benefit from regular input from professionals working in the industry through seminars and talks from visiting speakers. Throughout your degree you can expect to be taught by experts in the field who have published widely in their respective areas of interest.