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International Hotel and Tourism Management – (M.Sc.)
Oxford Brookes University
The Oxford School of Hospitality Management
| Application Deadline: | as early as possible | ||
| Annual Tuition Fee: | ≈ € 9,121 - ≈ € 14,052 (non-EEA) | ||
| Location: | Oxford / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | January, September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of Oxford Brookes University
This EPAS-accredited specialist MSc programme is suitable for students who have a very good bachelor’s degree in hospitality and/or tourism management, and a minimum of one year’s relevant, full-time work experience.
Our aim is to provide you with intellectual, managerial, and personal development, and to develop your awareness of culture from multiple perspectives - essential qualities for effective international hotel and tourism management. You will learn about approaches to management decision making, critical evaluation, reflective practice, and strategic and tactical analysis to solve international business problems in our industry.
You can choose to focus on a specific aspect of international hotel and tourism management in your studies – for example entrepreneurship, environmental issues, the internet or revenue management – or the management functions of accounting and finance, marketing or human resource management.
Why Brookes?
Key features of this master's programme include:
* personal self-development in a variety of different perspectives
* excellent learning and teaching from academics who are specialists in their field
* the ability to customise assignments to suit your own interests
* a genuinely multicultural learning environment in one of the world’s great student cities
* stimulating international visiting speaker programme including industry experts
* dedicated hospitality and tourism careers office, which arranges for the leading hotel brands to visit the campus to recruit students, and provides students with support in obtaining jobs and placements.
Contents
Course length
Full-time: MSc: 12 months or 24 months in sandwich mode, which includes one year's full-time paid supervised work experience.
Part-time: 24 months for UK and EU students (teaching normally provided on one day or two half days each week during semesters.)
You can choose to study aspects of complementary services such as conferences, events, extended stay, and sporting activities in some of your modules – as well as learning more about the core business of accommodation, food and beverage studies. You build on your previous knowledge and learn about costs, volume and profit analysis in Strategic Management Accounting, the influential role of culture in International Human Resource Management and Marketing Across Cultures, and how complexity theory helps us understand the dynamics of strategic choices in Tourism Industry Dynamics and Strategy.
A choice of electives includes an Intercultural Skills and an Internet Strategies module and there is the opportunity to study a specific hospitality/tourism topic in depth in the Contemporary Issues and Dissertation modules. This can lead to a named award in Finance, Human Resource Management or Marketing. Our innovative learning experience includes multicultural group work, theatre role plays, live case studies, the opportunity to create your own brand and an international visiting speaker programme.
The following modules build upon your previous learning and work experience to enable you to develop a deeper understanding of the complexity of international hotel and resort management in today’s turbulent tourism environment.
Strategic Management Accounting - focuses on the use of financial information for managerial decision making in the international hotel and tourism industry. The content includes an exploration of key financial issues, an appraisal of financial techniques and current developments applicable to managerial decision making. In a small group you devise a theatre role play to explain a current financial topic to your fellow students.
International Human Resource Management - enables you to assess the international hotel and tourism environment so that you can make judgements about the most appropriate human resource management approaches to adopt in different situations. It aims to increase your awareness of issues that need to be considered when companies decide to expand beyond their domestic market. You learn how to develop a human resource strategy that supports your chosen market entry strategy for a hospitality company's expansion into a new country. You are also introduced to a range of practical approaches for the management of people in contemporary organisations.
Marketing Across Cultures - introduces you to the concept of marketing within an international hotel and tourism context. It provides you with conceptual frameworks to analyse the strategies of international hotel and resort companies. A key feature of the module is the emphasis on the cultural differences and similarities that international hospitality/resort operators have to understand if they are to develop effective global marketing strategies. Working in groups, you carry out a non-assessed comparative research exercise into a country and market sector from a hotel/restaurant/resort marketing perspective. Your individual assignment involves a country market analysis and market entry strategy for a British hospitality brand's international expansion programme - and you design your own brand!
Tourism Industry Dynamics and Strategy - aims to integrate the knowledge you have gained about the management of hotel and tourism products/services from modules taken in the first semester. The module introduces students to risk management thinking. In a team you research the historic and current business context of one company in the international hospitality industry and then individually build a case study for one of the leading companies in your sector. Finally, you make recommendations for future strategy at executive board level. It is now widely recognised that an international manager must be more than operationally driven; indeed today's international manager must also be a strategic thinker in order to achieve the best performance results for an organisation on a worldwide basis. This module helps you to develop the ability to think strategically and globally.
Contemporary Issues in International Hospitality and Tourism Management - provides you with the opportunity to develop a research specialism in climate change, entrepreneurship, environmental issues, finance, human resources, marketing, revenue management or the internet as applied to the international hospitality and resort sector, or you can choose another contemporary topic from a wide range of options. In this module you will research a contemporary subject area, critically analyse the literature and theory, and write an article suitable for publication in an academic journal. In undertaking this module you will work on your own with the support of an expert tutor.
One elective -
You can choose one elective from a choice of hospitality, tourism or business modules including Destination and Event Development, Interactive Skills in a Cross-Cultural Context, or Internet Strategies for Tourism Distribution. Other electives may also be available.
Research Methods - provides you with an introduction to research methods so that you are aware of the approaches, methodologies and resources available for your dissertation. You will design a research project that ensures that you generate the information required to write the dissertation.
The Dissertation - develops your ability to critically review literature, to identify the gaps in knowledge and practise relevant research skills to facilitate data collection, analysis, interpretation, presentation and writing. The 20,000 word dissertation provides you with the opportunity to investigate a topic in depth from multiple perspectives working independently and supervised by a specialist tutor. You choose the hospitality or tourism management topic which you wish to study - this can be the same topic as in your Contemporary Issues module or a different subject area.
The sandwich mode comprises one year of full-time taught study and one year of full-time, supervised work experience. You have two options:
* You can join the programme in January and take the Professional Practice module. This provides up to 24 weeks of supervised work experience at an operative level in Oxford before starting the MSc taught component in September. You then complete your year's work experience by taking the Professional Development module after finishing the taught part of the programme.
* You can take all of your work experience after studying on the MSc taught programme. The sandwich mode of study provides paid, supervised work experience to support your academic studies with a suitable international hospitality and tourism employer, and you carry out an assessed project for the company.
* There may be opportunities for placements in international hotel and tourism companies.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
Entry requirements are normally a very good honours degree in hotel, tourism and management (or equivalent) plus at least one year's work experience in the hotel and tourism industry. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Applicants who have limited work experience in the hotel and tourism industry can join the sandwich mode and undertake the Introduction to Work module, which starts in January each year.
If English is not your first language you will need to demonstrate that your level of English is appropriate for study at postgraduate level. In addition to the academic entry qualifications, applicants must have British Council IELTS minimum level 6.5 overall with a minimum level 6 in reading, speaking, understanding and writing, or an equivalent English language qualification acceptable to the University, for example a TOEFL score of 575 or above (paper-based), or 90 or above (internet-based).
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
| TOEFL Paper-based: | 575 |
| TOEFL Internet-based: | 90 |
Accreditation
Accredited by the European Foundation for Management Development Programme Accreditation System (EPAS)
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