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International Defence and Security Marketing – (M.Sc.)
Cranfield University
Cranfield Defence and Security
| Location: | Cranfield / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | January |
| Educational Form: |
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| Languages: | English | ||
Location of Cranfield University
Increased globalisation demands tough business decisions about how to develop markets, retain customers and manage stakeholder groups and product portfolios. This has led to the need for new knowledge and skills in understanding the environment and the ability to develop strategies that create a competitive advantage. This expertise is critical to maintain a strong UK defence industry, particularly in the face of a highly competitive global defence market.The aims of the MSc are for participants to be able to develop and implement strategic international marketing plans and negotiate effective deals with a solid understanding of the defence industry and its environment. By the end of the MSc, students should be able to:
* display knowledge of domestic and international defence marketing
* develop transferable skills in areas such as sales and negotiation
* understand and analyse the defence industry and the international legal, ethical and political environments in which it operates
* critically analyse and evaluate their business and that of their competitors
* plan and implement best practice marketing research techniques
* produce coherent and rigorous business and marketing strategies
* implement and control marketing plans within identified constraints
* critically evaluate scholarly research papers in defence marketing.
Contents
The course comprises taught modules and a research project.ModulesPgCert
* Marketing Capital Goods
* Legal, Ethical and Political Frameworks of Defence
* The Organisation of Defence Acquisition
* Cultural Aspects of International Business
* Managing Key Accounts and Negotiations
* Defence Economics
PgDipAll of the PgCert modules must be completed plus: * Strategic and Change Management
* Analysis and Evaluation through Research
* Customer Needs and Capability Requirements
* Defence Export Marketing
* The Theory and Practice of Offsets
* Managing Marketing Performance.
MScAll of the above must be completed plus a research project.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Normally a 1st or 2nd class honours degree or relevant professional equivalent. Alternatively, a lesser qualification together with appropriate work experience may be acceptable. Students whose native language is not English must attain an IELTS score of 7.
Additional Requirements
| Minimal degree required: | High School diploma |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
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