Search
Did you study here?
Write a short review & help students like you! Over 1,500 students already shared their experience.
Global Sales and Marketing GSM – (M.A.)
| Application Deadline: | 31st January; 31st March, 30th June | ||
| Annual Tuition Fee: | Free | ||
| Location: | Steyr / Austria / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of University of Applied Sciences Upper Austria (Steyr Campus)
The commercial world is increasingly shaped by the use of digital media and technologies. These change the face of competition in „digital business“ and lead to new, innovative business models. The term „digital business“ describes the strategic extension of conventional business fields or their reorganization on the basis of changed market laws and market positioning. The first FH/UNI Master’s degree programme Digital Business Management (DBM) concerns itself with the characteristics of this dynamic competitive environment that is shaped by increasing digitization of the value chain and the enterprise processes, new entrepreneurship and global markets, interculturalism, increasing significance of strategic positioning and marketing, strong market dynamics as well as increasing transparency and interconnectedness of a globalized market.
Career profiles
The Master’s degree in Digital Business Management has set itself the target of transferring executive, advisory, all-encompassing entrepreneurial or freelance activities within the field of digital media. DBM graduates are able to use digital media in a value adding way and to optimally create digital processes. Furthermore, they are capable of making, by means of suitable methods and tools, strategic decisions and coordinating and accomplishing their implementation in enterprises. After conclusion of the DBM programme graduates are able to take on nproject and executive functions in in the following nareas:
* Strategic management regarding digital business and marketing
* E-commerce and e-business
* Product management of the entire internet/ online agendas
* Information management, knowledge management, innovation management or web content management
* Multichannel marketing and online marketing
* Customer relationship management and supplier relationship management (CRM, SRM)
The degree programme also provides the best prerequisites for the establishment of an enterprise within the entire digital value chain.
Focus of Studies
The Master’s degree in Digital Business Management offers comprehensive management training at the highest quality level. It unites scientific depth with a high degree of practical relevance and places emphasis on the following areas:
* Leadership and management competence
Professional competence in digital business and marketing:
* Strategic aspects of digital business
* Business models and project management
* E-business and e-commerce
* Digital business and supply chain information management
* Marketing in digital business
* Media competence
* Methodological competence and academic research
* Innovation and implementation competence
Contact
Head of Studies: Prof. (FH) Dr. Andreas Auinger
Programme Administration: Ms. Anita Stüger
FH OÖ – University of Applied Sciences Upper Austria
School of Management
Wehrgrabengasse 1–3, 4400 Steyr/Austria
Phone: +43 (0)50804-33401
Fax: +43 (0)50804-33499
Contents
Curriculum
Methodological competence
* Methodological competence
* Academic work and academic methodology
Profession Professional competence digital business and marketing
* E-business processes & models
* E-Business planning, controlling and financing
* E-Business innovation, strategy and business plan organization (case studies)
* Web engineering and web content management
* IT and Internet law for digital business managers
* Multichannel marketing and relationship management
* Supply chain information management
* Current themes in digital business
* Exchange bridge courses
Leadership and management competence
* Leadership and co-worker guidance
* Strategic management
* Business ethics, intercultural & gender studies
Practical skills
* Enterprise projects
* Business trip
* Master’s thesis
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Admissions Requirements: Completed Master´s or Bachelor´s degree with an economics and English component.
For details please visit:
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Ask a Question
You can contact Ms. Aline Kesehage to ask a question about Global Sales and Marketing GSM at University of Applied Sciences Upper Austria (Steyr Campus).
Relevant Links
Contact
Contact University of Applied Sciences Upper Austria (Steyr Campus)
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
MastersPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
MastersPortal.eu - Finds the Masters for you!