Media Innovation

Every day, people in the commercial media industry aim to design creative and original media products that are profitable, technologically refined, and that engage their audiences in completely new ways. This means that contemporary media products are much more than just creative ideas. They are the result of a collective effort in which knowledge about ICT and programming, media theory, communication studies, marketing and business is linked together. The Master in Media Innovation focuses on the core processes behind media products, trying to uncover a digital grammar. By learning this grammar, students will be able to express themselves better on the digital platform and to anticipate future developments. In this way, they can use the full potential of the digital media.
Innovation in the creative media industry is a hot topic in many countries. Up until now, however, there is a persistent lacuna. Innovators have not yet been successful in establishing an integral academic approach that is directly relevant to the digital media industry. This master programme seeks to fill this need. In close cooperation with international partners (including the Georgia Institute of Technology, Atlanta, USA), NHTV has developed a master programme which will bridge the gap between theory and practice in digital media studies.Unique Approach
The Master in Media Innovation is an international study programme with lecturers from across academic and commercial communities in the field of digital media. The programme has a unique, multidisciplinary approach. Not only will it train young media professionals to acquire analytical skills, teach them to look beyond the surface of digital media and distinguish crucial digital processes. But it will also teach them to transform analytical insights into the building blocks by means of which they can design tomorrow´s media products.Aim
The programme provides students with in-depth knowledge of digital media processes. Based on this knowledge, students are taught to design a canvas of codes, a cruscial set of mechanisms that is determinant for every media product. By combining this canvas with a profound understanding of the developments of digital media, students will be able to continuously develop new and, preferably, innovative media products.