MBA (Marketing) (Online) – (MBA)

Contents

The MBA programme comprises five core modules, two specialisation modules, one elective module and culminates in a dissertation. The first module is 9 weeks in length which starts with a week long introduction to the programme, the learning platform and then continues with the module content. Each following module is eight weeks in length. By taking one module at a time, you can explore a specific subject in-depth.

Modules overview

Core modules

• Corporate Strategy
• Managing the Environment
• Managing Resources
• Managing People
• Managing Change

Elective Modules

• Marketing in a Global Environment
• Marketing Research
• Services Marketing
• Consumer Behaviour

Dissertation

Aim
To provide an opportunity for you to produce a final, original piece of written work that demonstrates your originality in the application of theory gained during your study.

Description
The culmination of your programme, this written project demonstrates your mastery and integration of all your previous learning.

The dissertation is the cornerstone of the UK university system. It is an original, scholarly work that applies your new knowledge and experience and allows you to prove your mastery of the techniques you have studied. It must have merit beyond the scope of your particular need. If you follow a Specialisation Track, it must be on an appropriate topic.

Online Master - How it works

All University of Liverpool online Masters programmes are taught 100% via the Internet, giving career professionals access to a level of higher education that may otherwise be out of reach because of work or family responsibilities.

This accessibility is made possible because there are no fixed lecture times, the classroom is always open and there is no need to synchronise study with anyone else. In completing their assignments, students can interact with instructors and classmates whenever and wherever suits them best.

All courses are delivered online one at a time, so students can get to grips with the subject and explore it in real depth. We carefully compose each individual study group from a student body representing a wide variety of experience, so that feedback from classmates is stimulating and inspiring, bringing both specialist knowledge and fresh perspectives.

Accreditation

The European Foundation for Management Development (EFMD), an organisation that has proven its commitment to international business with EQUIS Accreditation, has now developed an accreditation dedicated to raising the standards of technology-enhanced learning programmes worldwide.

In 2007, EFMD awarded accreditation for teChnology-Enhanced Learning (CEL Accreditation) to the University of Liverpool´s Online MBA programme delivered in partnership with Laureate Online Education.

The University of Liverpool online MBA programme, with specialisations in Finance
& Accounting, Marketing, Entrepreneurship, International Business, Business in Emerging Markets and Leadership, is delivered fully online, and has a student body from 175 countries.

Funding details

10 Year anniversary scholarships

The University of Liverpool and Laureate Online Education partnership - the largest provider of online degrees in Europe - will mark a 10 year milestone of its online programmes. To commemorate this occasion, the University of Liverpool is introducing 10 scholarships, worth up to £20,000 each, funded by its online learning partner, Laureate Online Education.

Eligibility criteria

Scholarships will be applicable for Bachelor degree holders graduated with honors or merit or to any individual able to articulate the benefits or recognizable impact upon their community. Each applicant will also need to meet the entry criteria defined in the admissions requirements section of the Laureate website at uol.ohecampus.com. Scholarships are currently only available for Masters programmes and exclude the DBA. All scholarships must start before April 2011.

Please Note: to be eligible for one of our ten scholarships you must be a current student actively studying a University of Liverpool programme.

How to apply

All applicants will need to submit a written proposal (in English, not exceeding 3000 words) to Laureate Online Education outlining how a scholarship would benefit them as an individual, and also the community in which they live. To support their proposal, each written application will need to be supported by an endorsement letter from the employer, or an upstanding member of the community, supporting their claim, and supporting documentation for their eligibility for the programme.

All proposals will need to be sent to the following address:

Laureate Online Education B.V
De Entrée 59 - 67
1101BH Amsterdam Z.O
The Netherlands

Scholarships

The Scholarship is applicable for a 100% online degree and will cover all Health, IT, Management, and Law Masters programmes.

Application deadlines

All proposals will need to be received in writing by 1st November and all successful candidates will be announced at the 2010 winter graduation. Successful individuals will be informed directly by Laureate Online Education before 1st January. During the proposal process Laureate will not be in a position to discuss or offer feedback on the status of the scholarship until the review panel has made its final decision.

For more information please contact scholarships@ohecampus.com

Loans

For some specific countries we have been able to provide additional information specific to your country regarding loans and scholarships available to you while studying with Laureate Online Education.