Global Marketing (Online) – (M.Sc.)

Contents

The programme is composed of six core modules, two elective modules and a dissertation (for a total of 180 credit points).

Your first module will be nine weeks in length where you begin with a week long brief introduction to the programme, the learning platform and then continue with the module content.

Each following module is eight weeks in length. By taking one module at a time you can explore a specific subject in depth without distractions.

The programme takes on average 30 months to complete. However, since students progress at their own pace, you may choose to complete your studies in as little as 24 months or spread them over 36 months.

Core Modules

• Strategic Organisation
• Managing Finance
• International Business and Emerging Markets
• Managing in a Multicultural Context
• Marketing Management
• Marketing Research

Elective modules(students choose two)

• Consumer Behaviour
• Marketing of Services
• New Media & Social Network Marketing
• Global Account Management

Dissertation

Students refine their dissertation topic in conjunction with their Personal Dissertation Advisor, an academic supervisor who will provide support throughout the writing process.

Online Master - How it works

All University of Liverpool online Masters programmes are taught 100% via the Internet, giving career professionals access to a level of higher education that may otherwise be out of reach because of work or family responsibilities.

This accessibility is made possible because there are no fixed lecture times, the classroom is always open and there is no need to synchronise study with anyone else. In completing their assignments, students can interact with instructors and classmates whenever and wherever suits them best.

All courses are delivered online one at a time, so students can get to grips with the subject and explore it in real depth. We carefully compose each individual study group from a student body representing a wide variety of experience, so that feedback from classmates is stimulating and inspiring, bringing both specialist knowledge and fresh perspectives.

Accreditation

All UK universities are regulated and monitored by a government body, the QAA. Some of the older, well-established UK Universities have been awarded a Royal Charter. The Royal Charter was granted to the University of Liverpool in 1903; it is a sign of proven academic quality and allows the University to independently award Bachelors, Masters, and to doctorate degrees.

The University of Liverpool is also funded by the Government (Department of Education and Science) via the Higher Education Funding Council for England (HEFCE). HEFCE established the Quality Assurance Agency (QAA) to oversee the quality of degrees in HEFCE-funded universities.

The US and Canada are happy to accept the standard of degrees awarded by universities in the UK as equivalent to their own corresponding degrees.

The degrees offered via the Internet through Laureate Online Education are fully recognised Master's degree programmes of the University of Liverpool with exactly the same status and standing as other Masters level degrees of the University.

Funding details

10 Year anniversary scholarships

The University of Liverpool and Laureate Online Education partnership - the largest provider of online degrees in Europe - will mark a 10 year milestone of its online programmes. To commemorate this occasion, the University of Liverpool is introducing 10 scholarships, worth up to £20,000 each, funded by its online learning partner, Laureate Online Education.

Eligibility criteria

Scholarships will be applicable for Bachelor degree holders graduated with honors or merit or to any individual able to articulate the benefits or recognizable impact upon their community. Each applicant will also need to meet the entry criteria defined in the admissions requirements section of the Laureate website at uol.ohecampus.com. Scholarships are currently only available for Masters programmes and exclude the DBA. All scholarships must start before April 2011.

Please Note: to be eligible for one of our ten scholarships you must be a current student actively studying a University of Liverpool programme.

How to apply

All applicants will need to submit a written proposal (in English, not exceeding 3000 words) to Laureate Online Education outlining how a scholarship would benefit them as an individual, and also the community in which they live. To support their proposal, each written application will need to be supported by an endorsement letter from the employer, or an upstanding member of the community, supporting their claim, and supporting documentation for their eligibility for the programme.

All proposals will need to be sent to the following address:

Laureate Online Education B.V
De Entrée 59 - 67
1101BH Amsterdam Z.O
The Netherlands

Scholarships

The Scholarship is applicable for a 100% online degree and will cover all Health, IT, Management, and Law Masters programmes.

Application deadlines

All proposals will need to be received in writing by 1st November and all successful candidates will be announced at the 2010 winter graduation. Successful individuals will be informed directly by Laureate Online Education before 1st January. During the proposal process Laureate will not be in a position to discuss or offer feedback on the status of the scholarship until the review panel has made its final decision.

For more information please contact scholarships@ohecampus.com

Loans

For some specific countries we have been able to provide additional information specific to your country regarding loans and scholarships available to you while studying with Laureate Online Education.