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International Business and Marketing – (M.A.)
London Metropolitan University
London Metropolitan Business School
| Annual Tuition Fee: | ≈ € 8,043 - ≈ € 12,828 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | February, September |
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| Languages: | English | ||
Location of London Metropolitan University
Today the business world is at a cross-roads: are we heading for further integration through globalisation or are we returning to increased regionalism? Either way, businesses ignore trends in the environment at their peril. A comprehensive understanding of the issues that are beyond national boundaries has become an essential intellectual asset in all types of business, particularly within international business and marketing.
The MA International Business and Marketing focuses on the ever increasing role of marketing in determining the success of large international businesses. Within international organisations, marketing is the key activity in creating customer focus and in delivering the value added required to acquire an international competitive advantage.
Careers
The course will be of interest to graduates seeking careers in multinationals, import/export companies and governmental organisations. Those already employed can update their knowledge and/or improve their careers. In addition, it can lead onto an MPhil or PhD.
Contents
The course consists of six essential taught modules together with a dissertation of about 12,000-15,000 words.
Core modules:
* Economic and Political Environment of International Business
* International Business Strategy
* International Marketing
* Marketing Communications
* Marketing Strategy
* Research Methods, or
* Marketing Research
Assessment
A variety of methods are used including examinations, computer workshops, essays, reports, tests and case study presentations.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
The standard requirement is a lower second Honours degree or equivalent in business, finance, economics, marketing or related. Applicants with substantial relevant professional experience will also be considered. Those without the standard requirements can attend the Graduate Diploma Course in Economics or Finance prior to enrolling on this course.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
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