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Marketing – (M.A.)
London Metropolitan University
London Metropolitan Business School
| Annual Tuition Fee: | ≈ € 8,043 - ≈ € 12,828 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | February, September |
| Educational Form: |
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| Languages: | English | ||
Location of London Metropolitan University
The course addresses the main concerns of marketing and highlights the significance of marketing in both large and small organisations, and also the importance of marketing for commercial and not-for-profit organisations.
Marketing takes place in a world of rapid change; it reflects these social and political changes as well as technological and economic trends. Marketing is taught here not as one more business function but as the key activity in helping firms to deliver a strong customer focus. This is the common element of today's successful companies.
The course will provide you with an understanding of the core marketing disciplines and introduce a range of issues of current importance to marketers. Marketing is practised all over the world and is relevant in business and government. Marketing is also in the front line of an organisation's attitude to social responsibility and corporate citizenship.
Careers
The course provides excellent career prospects for those professionals wishing to increase their marketing knowledge and expertise. You may also apply to develop your dissertation topic into an MPhil/PhD course.
Contents
When taken full-time, this is a one year course. Entry can be either in the first or second semester.
There are four core modules: * International Marketing
* Marketing Communications
* Marketing Research
* Marketing Strategy
Optional modules include: * Consumer Behaviour
* Contemporary Issues in Marketing
* Service Sector Marketing
* Brands
Assessment
The course is assessed by coursework and examination.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
The minimum entry requirement will usually be a lower second class Honours degree in a business or tourism or marketing related subject or the equivalent. Applicants who can demonstrate substantial relevant work experience will also be considered. Some knowledge of French would be an advantage, and optional French language modules from the LMU Open Language programme are available during the semester in London.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
Ask a Question
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