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International Marketing – (M.Sc.)
ESC Rennes School of Business
Specialisation Master Programmes
| Application Deadline: | June 30, 2011 | ||
| Annual Tuition Fee: | ≈ € 11,900 - | ||
| Location: | Rennes / France / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 16 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 120 | ||
| Languages: | English | ||
Location of ESC Rennes School of Business
The ESC Rennes School of Business has a strong tradition of providing masters level management training that is recognised internationally due to the multicultural nature of the institution. French, British and North American educational methods and traditions are respected and form the foundation of the institution's international nature.
The Master of Science in International Marketing programme provides a uniquely positioned degree in that it is taught by international experts in an international environment, with the ultimate goal that the graduate becomes competent in working in the field of marketing, across both cultures and political borders.
This degree is an ideal preparation for anybody wanting to manage marketing operations in a global context.Prof. Douglas Bryson
o Programme Manager
Programme Objectives
Upon graduation from the Master of International Marketing programme, students will be capable of:
o performing market assessment through quantitative marketing research methods,
o gathering market intelligence, market identification, analysis and selection,
o creating detailed marketing strategies and plans for specific markets,
o managing the launch of new products and services,
o setting and measuring objectives for each marketing element,
o implementing and monitoring the execution of marketing plans.
Examples of employment openings
Careers for graduates, in an internationally focused organisation, include:
o senior marketing and sales management
o marketing research
o marketing consultant
o brand and product management
o service management
o marketing communication, etc
Contents
Programme first semester
Compulsory courses
o Marketing Research Methods I (teaching hours: 30 - ECTS credits: 6)
o International Consumer Behaviour (teaching hours: 30 - ECTS credits: 6)
Elective coursescourses(choose 3)(teaching hours: 90 - ECTS credits: 18)
o B to B Marketing and Purchasing for institutions & companies
o International Distribution
o Services Marketing Management
o Marketing for Non-Profit Organisations
o Crisis Communication Management
o Brand Management
o Marketing Communication
o Marketing Diversity
o Marketing & the Internet
Programme second semester
Compulsory courses
o Marketing Research Methods II (teaching hours: 30 - ECTS credits: 6)
o Marketing Intelligence & Analysis(teaching hours: 30 - ECTS credits: 6)
o International Marketing Management (teaching hours: 30 - ECTS credits: 6)
Elective courses(choose 2)(teaching hours: 60 - ECTS credits: 12)
o Marketing Communication
o Design and New Products
o Customer Relationship Management
o International Selling and Sales Management
o International Negotiation
o Pricing Strategy & Analysis
o Hospitality Sales and Marketing
o Merchandising
o Purchasing
Programme courses subject to change from year to year
· Assessment of the internship performance (ECTS credits: 30)
· Graduating project (hours: 400 - ECTS credits: 30)
(written dissertation on a current business topic)
TOTAL: 120 ECTS credits
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
1) Bachelors or equivalent*
2) English proficiency: TOEFL, TOEIC, IELTS or equivalent
3) Application form
4) Interview (possible by phone)
* Cases will be considered individually
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 550 |
| TOEFL Computer-based: | 213 |
| TOEFL Internet-based: | 80 |
Accreditation
The school is accredited by The French Ministry of Education (French: Le Ministère de L'éducation Nationale), The European Foundation for Management Development (EFMD - EPAS Label) and The Open University of the United Kingdom, all of which are testimony to the school's high academic standard.
Ask a Question
You can contact South East Asia - Mrs Bourgeon to ask a question about International Marketing at ESC Rennes School of Business.
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