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| Application Deadline: | Application period open January 4-February 26 | ||
| Annual Tuition Fee: | Free - ≈ € 8,000 (non-EEA) | ||
| Location: | Helsinki / Finland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of Aalto University School of Economics
The basic premise of the Marketing program is that marketing is not only a function that executes sales management and marketing communication but rather a comprehensive "philosophy" that guides business practice throughout the organization and helps firms and individuals to succeed in the markets. The program offers the breadth and depth of marketing and business knowledge that firms and business professionals need to succeed in the constantly changing global marketplace. There are three main areas of specialization: consumer marketing and marketing communication; business-to-business marketing and networks; and strategic marketing and marketing management.
Students graduating from the program will be:
* Competitive
* Cooperative
* Customer-oriented
* Ready to adapt to new situations; and
* Strategic thinkers.
MSc Marketing graduates are equipped with in-depth business knowledge and professional skills that help them to excel in demanding positions as marketing executives and managers in different branches of business. The program also prepares students for attractive positions in various planning, training and consulting jobs.
Contents
MSc Program in Marketing
The program offers four different fields of specialization: Strategic Marketing and Marketing Management; Consumer Marketing and Marketing Communications; Business to Business Marketing and Networks; and Art Theory, Criticism and Management. These in-depth studies are the cornerstone of marketing on the master’s level. In addition, the fields entail mandatory courses and advanced studies from both the department of marketing and the department of management. The special fields are described as follows (see also table):
Strategic Marketing and Marketing Management
The special field of Strategic Marketing and Marketing Management introduces the student to the core of a company’s business activities. The courses guide the student form the conventional marketing activities, such as marketing communications, to the functions of the board of executives, especially in the planning of the role of marketing in corporate management and strategic decision making. The courses offer concrete work life know-how, knowledge for creating market-driving business models, and skills for the profitable commercialization of innovations.
Consumer Marketing and Marketing Communications
The special field in Consumer Marketing and Marketing Communications offers the student amounts of know-how in consumer marketing and the management of marketing communications. The courses focus on the creation of added value for consumers through marketing activities by focusing on the individual, social, and cultural drivers of consumption. This knowledge of consumer groups, consumption cultures, and consumption practices has become increasingly important in contemporary multicultural environments. In addition, the planning of communications along with other strategic decisions such as targeting, positioning, distribution, and product and service conceptualization and development require the understanding of consumer behavior along with the development of a dialogue.
Business-to-Business Marketing and Networks
The special field of Business to Business Marketing and Networks offers the student know-how for both consumer-oriented and market-oriented value creation, understanding the buying behaviors of organizations, and the management of business networks. Additionally, the courses of this field focus on the intricacies of project marketing, the features of the buying behavior of organizations, the management of customer relationships, and the management of a demand-supply network. The goal is to increase and develop the student’s ability to perform in various specialist positions in business to business marketing and network management.
Art Theory, Criticism and Management (ATCM),minor study for masters’ students in Aalto University School of Economics,
A new English minor study option or field of specialization begun fall 2009. The Art Theory Criticism and Management program is organized jointly by the Department of Marketing and Management at the Aalto University School of Economics and the Art Research majors at the Department of Philosophy, History, Culture and Art Studies at the University of Helsinki. The minor study option is available for all Aalto University School of Economics master students and the field of specialization for marketing master students. The studies are in English.
By combining a theoretical approach to art and aesthetics with the study of management and marketing, the ATCM program is designed to provide students with up-to-date knowledge and expertise that art organizations and professionals have to succeed in the changing environments of the art field and experience industry.
20 students are admitted to the program/field of specialization; 12 in University of Helsinki and 8 from the Aalto University School of Economics. Students need to apply by a letter of motivation to the ATCM studies, the application is in August.ATCM studies suit well especially students in marketing, management and communications.
Once accepted to ATCM studies a student gains study right for ATCM courses at Helsinki University. Art Theory, Criticism and Management studies (see also study guide of UH)
Students chosen for ATCM studies take courses 23E61000 Arts Marketing and Management 6 cr and 23E62000 Arts in Consumer Culture 6 cr as obligatory. The rest of the courses are chosen from the following (there might be changes each year) offered by University of Helsinki. If the obligatory course is used in other studies a students may chose two additional courses from the following UH courses:
Courses offered at University of Helsinki in ATCM studies:Basic Studies in the Arts 6 cr
Art Theory and Criticism I: History and Theory 6 cr
Art Theory and Criticism II: Theory and Criticism 6 cr
Law and Copyrights of Arts 6 cr
International Art Policy 6 cr
Cultural Activities and International Networks 6 cr
European Art Policy 6 cr
Advanced Art Studies 6 cr
Art Theory and Criticism III 6 cr; special limitations based on background studies
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Please go to for the most up to date information regarding admissions.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Accreditation
The international standard of the quality of research, education programs, and services at HSE has been recognized by all three international standards organizations that certify business schools (AACSB, AMBA and EQUIS).
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