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Marketing
Dublin City University
Dublin City University Business SchoolTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
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| Application Deadline: | July 31 | ||
| Annual Tuition Fee: | ≈ € 8,224 ≈ € 12,800 (non-EEA) | ||
| Location: | Dublin / Ireland | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Dublin City University
Today's marketplace is one of economic uncertainty and complexity. However, there are also opportunities created by globalisation and the spread of information technology. This intensive and varied programme is aimed primarily at recent business graduates who are committed to a marketing career in this challenging environment. It builds on DCU Business School's proven track record as a provider of innovative and industry-near postgraduate qualifications.
Hands-on consultancy projects, CEO-led seminars and a truly high tech, innovative focus are distinguishing characteristics of this exciting Masters course. You also have the opportunity to spend a semester studying at a world-class U.S. campus.
To see a video on the programme please see the following page:
Aims and Objectives:
Aims and Objectives
· To equip you with the knowledge, competencies and expertise to function as a successful, accountable and global marketing manager.
· To place a strong emphasis on your personal and professional development.
· Projects, assignments and delivery modes are tailored to refine your presentation, team-working and technological competencies.
Contents
This one year, full-time programme is delivered on a modular basis over two semesters (Sept to Dec, and Feb to May). It contains six core compulsory modules, with a strong focus on strategic and analytical approaches to marketing. You will also be able to select specialist modules which give you flexibility and allow you to tailor your studies to your future career plans and academic strengths.
You will be exposed to a variety of teaching and learning methods that may include examinations, case studies, industry consulting projects, presentations and group project work, as well as a major group or individual practicum at year end. This requires you to work with a client organisation to solve a real-world problem or to exploit a real-world opportunity.
The M.B.S. in Marketing is part of DCU Business School''''s Next Generation Management initiative This starts with a pre-semester, week-long immersion course to provide students with the opportunity to develop the competencies required for successful management careers. It focuses on four key themes: personal and career development; leadership, teamwork and corporate accountability; global and societal awareness; and research, media and communication.
For full details of this programme, including a video featuring students and industry partners, visit the programme microsite
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Canditates for entry must have: (i) An honours degree in marketing; or (ii) An honours degree in business with a significant specialism in marketing; or (iii) Professional qualifications in marketing and significant relevant professional experience.
Outstanding candidates from non-business disciplines are also eligible to apply.
If there are more qualified applicants for the programme than places available, applicants will be ranked by prior academic achievement and work experience. Applications are welcome from final year undergraduates. Those who have not received their degree results by the closing date may be made conditional offers.
International Applications
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
| TOEFL Paper-based: | 580 |
| TOEFL Computer-based: | 237 |
Ask a Question
You can contact Business School Office to ask a question about Marketing at Dublin City University.
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