Web-Marketing and International Project Management – (M.Sc.)

Today´s companies need managers who master three principal competencies: project management, new technologies, and the development of new business ideas. This MSc produces graduates who are competent, practiced and experienced in these three key areas.

To do this, the Web-Marketing & Project Management MSc redefines the role of the student; students take on the role of junior consultants from the beginning of term. This is learning-by-doing taken to its logical conclusion.

At the start of the year, companies come to SKEMA to present web-marketing projects they would like students of this MSc to manage. The companies´ projects are real missions, with expected deliverables, budget etc. Students choose the project they would like to work on, and start work right away.

The program is structured so that students are presented with relevant Web-Marketing & Project Management concepts in class. Then they apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. At the end of the year, students must deliver the realized project to the company they have been working for.

Over recent years, students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike... Projects included product launches, website creation, web-marketing, events management, re-branding...

On the web-marketing side, courses cover: website design, search-engine optimization, web-marketing and research, benchmarking, e-CRM, legal issues.

On the project management side, courses cover: strategy, project management techniques, HR management, budgeting, scheduling, quality, risk analysis, managing change, and MS Project. And combining both aspects, there are courses covering: data-mining, competitive intelligence and knowledge management, technical specifications and requirements.

Why choose this programme

This programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits:

* Technical skills and knowledge
* This MSc will give you expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills such as marketing and web-marketing, on and off-line communication, business plans, legal issues, web-site creation / design / management, CRM and e-CRM, e-commerce, change management…
* Human expertise for managing teams and communicating with stakeholders
* You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Team spirit is an important value shared by teachers and students; all work towards the completion of the company project for best results. This contributes to the success of your training and your credibility when you present this experience to recruiters.
* Creativity and capacity to develop new business ideas
* The need of companies for new ideas and creativity is the main motivation to entrust you with the project. De facto, you will have to practice this exercise. For example, a project team has created and managed events to launch a new outdoor brand for Nike.
* To be coached by seven experts on your company project
* These experts are consultants or CEOs. They teach according to their expertise and then coach you on your project. You are managed on project management, marketing and web-marketing - communication and e-communication, graphic design and web-site management, business plans, legal issues, quality and knowledge management, issues of sustainable development.
* Professional and practical added value
* By the end of the year, you will have hands-on experience with professional plans and frameworks such as: action plans and activity reports to manage teams; communication, risk, quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realize strategic analysis of a project.

Career opportunities

This programme cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with real expertise in internet, new technologies and web-marketing in particular.

Graduates of the programme manage launches of new products, services, events and franchises; they also manage and develop corporate and business websites. So all sectors are dealt with for your future job, especially as project managers and marketing or communication managers. Thanks to the multidisciplinary aspect of the programme, many others jobs are possible as consultant in management, web-marketing, quality and sales management and media planning.

Some recent graduate examples include: Marketing managers at L’Oreal and Elisabeth Arden; project manager at Business Lab; communication manager at Nike; relationship management analyst at Brown Brother Harriman; marketing and communication manager at the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon; sales manager at Microsoft; event project manager at the Martinez palace hotel (Cannes, the French Riviera); radio media planner at LAGARDERE Advertising; marketing manager at John-Taylor SA; web-master at the Nice Cote d’Azur airport; quality and marketing manager at BMW (Cannes, France); marketing coordinator at Porsche; research marketing and pricing manager at Goodyear; e-marketing project manager at Canal +; project manager - European websites at Sony Europe; project manager - European websites at Oracle Toronto, Canada; sales manager at DANONE; marketing manager at the Hong Kong Trade Development Council - Shanghai Branch Office China.