Strategic Event Management and Tourism Management – (M.Sc.)

The MSc in Strategii Event Management and Strategic Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism, global economic sectors of increasing importance.

The specific objectives of the course are to develop students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.

The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.

The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.

Why choose this programme

* Students learn from renowned, international faculty with excellent professional and academic experience, who work using «active learning» methods– the practical application of theory. SKEMA works closely with representatives from major organisations in the field (such as MPI, SITE and DMAI) and has a successful track record of placing interns within the industry. Students regularly meet, and are taught by, expert practicing professionals who work locally and internationally.
* SKEMA is one of only three Global Training Centers for Meetings and Business Events for Meeting Professionals International (MPI) in Europe.
* Nowhere is more appropriate to the study of event or tourism management than on the French Riviera, which has long been one of the world’s principal destinations. Students are able to use the location on the French Riviera –La Côte d’Azur– as a living laboratory while focusing on the regional strong points: event tourism, luxury tourism and the use of new technologies in event and tourism marketing.

Career opportunities

The course of study of this MSc cuts across a number of disciplines, presented in two separate tracks – strategic event management and strategic tourism management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.

Within a relatively short time span after graduating, event management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaus, exhibition organisers etc. Similarly tourism management graduates can aim for positions in destination, hotel, travel or distribution marketing and sales.