Search
Did you study here?
Write a short review & help students like you! Over 1,500 students already shared their experience.
| Application Deadline: | Applications can be made at any time | ||
| Annual Tuition Fee: | ≈ € 11,345 - ≈ € 19,107 (non-EEA) | ||
| Location: | Loughborough / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | October |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of Loughborough University
This programme is for non-business graduates who want a career in management, particularly within marketing, and is designed to fast-track graduates who otherwise may not have gained entry into marketing management roles in multinational organisations.
Our MSc in Marketing and Management programme offers a complete range of Marketing and Management modules, giving you insights into the key functions of any organisation, as well as in-depth theoretical understanding of the essential marketing elements and concepts, augmented by practical problem solving skills, which are necessary to manage the marketing function of any business, whether a small start-up or a multinational organisation.
Delivered over three 12 week blocks, students typically spend 12-15 hours per week in lectures and workshops. However, expect to invest time on preparing for lectures as well as on directed reading and group-based case study work.
Assessment is based on a combination of group work, essays, and written examinations. Gain 180 credits over the 12 months and you’ll leave Loughborough with an MSc degree and hugely improved job prospects.
Contents
Semester One
October to January introduces our core management modules:
* Human Resource Management(15 credits) – the theory and practice of managing people including everything from recruitment and training to motivation and job design.
* Marketing Management (15 credits) – examines how products and services are developed, priced, distributed and promoted in the global marketplace, including how to identify and satisfy your customers’ needs.
* Accounting and Financial Management (15 credits) – developing technical and analytical skills in accounting and financial management, this module introduces the financial practices of business and how these influence other functional areas.
* Market Research Methods (15 credits) – examines the techniques and methods used in conducting market research and in collecting and analysing market and sales data.
Semester Two
February to June builds on the core modules to develop a deeper understanding of marketing and marketing management issues.
* Business Analysis (15 credits) – this module affords you the opportunity to analyse an industry and organisation within it in the context of marketing.
* Marketing Strategy & Planning (15 credits) – discover the secrets behind effective strategic marketing management with a specific look at the development and implementation of marketing strategies.
* International Marketing (15 credits) – explores the ‘marketing mix’ within an international organisation, with a focus on developing successful marketing strategies.
Optional Modules (choose two)
Semester Two affords you the opportunity to explore two areas in which you are particularly interested. Options include:
* * Advertising and Consumer Behaviour
* Business Forecasting
* Enterprise Resource Planning
* International and Cross Cultural Management
* International Business Environment
* Retail Management
* Small Business and Entrepreneurship
* Work Psychology
Summer Period
The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy.
* Strategic Management (15 credits) – looking at long-term decisions made by senior managers and how these direct and influence other functions of the organisation in both public and private sectors. We’ll also cover strategy implementation and control in this module.
* Marketing Analysis (30 credits) – building on Business Analysis, this module delves deeper into marketing techniques, with students designing and implementing strategic marketing plans, evaluating options and decisions and unlocking marketing strategy within a specific market
Assessment
11 modules assessed by a mixture of examination and assignments.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
Good degree in non-business field from a UK university or equivalent overseas qualification recognised by Loughborough University. The programme is not intended for those with a business studies degree.
All applicants must have an acceptable qualification in English language before they can be admitted to any postgraduate programme. Below are the main English language qualifications acceptable for entry to the University (these are the minimum and some departments may require higher levels):
* GCSE English Language – Grade C or above
* IELTS band 6.5 or above with not less than 6.0 in each sub test
* TOEFL (including the Tests in Written and Spoken Practice) minimum score of 600 (paper-based test) or 100 (Internet-based test) with specific requirements for sub tests
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
| TOEFL Internet-based: | 100 |
Ask a Question
You can contact Dr Baibing Li to ask a question about Marketing and Management at Loughborough University.
Relevant Links
Contact
Contact Loughborough University
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
MastersPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
MastersPortal.eu - Finds the Masters for you!