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| Application Deadline: | June 1 | ||
| Annual Tuition Fee: | ≈ € 1,713 ≈ € 11,400 (non-EEA) | ||
| Location: | Groningen / Netherlands / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 60 | ||
| Languages: | English | ||
Cutthroat competition in virtually every sector, rapid product renewal and new technological developments, increasingly high customer requirements: it's getting harder and harder for companies to survive in a market that is constantly in flux.
An important precondition for continuity is the regular (integrated) development of new products, services or markets. That´s what Business Development concentrates on - developing innovation in every field.
The Master´s degree programme in Business Development concentrates on the heart of business studies, i.e. the relationship between a product and a customer. The programme will teach you how to study market, product, technology and organizational developments in an integrated way.
The programme, which is rounded off with a substantial Master's thesis (25 ECTS), will train you for product, marketing and innovation management positions.
The first semester begins with a field course in Business Development, in which you will study concepts of market development and the development of products and services. You will also follow modules such as management of the BD process, integrated BD where the relationship between the various processes is highlighted, and you will study BD for products and services. Finally, your Master´s thesis will earn you the last 25 ECTS. You can conduct the research at a company or within the faculty.
Programme Content
Semester 1
* Business Development Management
* Development Research Design
* Field course in Business Development (a+b)
* Organizing Innovation
* Service Innovation
Semester 2
* Electives in Business Development
* Master´s thesis
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Relevant Scientific Bachelor Degree in Business or a related field from a recognized university
or
Pre-MSc programme of Faculty of Economics and Business of the University of Groningen.
Graduates from the University of Groningen are highly recommended to pass the relevant specialization course.
Please contact the Admissions Office for information on entry with an equivalent or different degree. E-mail address: admissions.feb@rug.nl
Pre-knowledge at the level of the following literature is expected:
N. Cross, Engineering Design Methods, Wiley & Sons (2000) ISBN 0-471-87250-4).
G. Freeman-Bell, J. Balkwil, Management and Engineering: principles and practice, Prentice Hall (1996) ISBN 0-13-233933-1.
Proof of English
* TOEFL: 580 / 237 / 92 or
* IELTS: 6,5 or
* Cambridge Proficiency or
* Cambridge Advanced
GMAT score:
* 600 or higher: you will be automatically accepted, provided you meet all other requirements
* 500 or higher: the final decision will be taken by the Board of Admissions
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 580 |
| TOEFL Computer-based: | 237 |
| TOEFL Internet-based: | 92 |
Accredited by the Dutch Govenment
You can contact Dr. K.R.E. Huizingh to ask a question about Business Administration specialization Business Development at University of Groningen.
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