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Business Administration Specialization Business Development – (M.Sc.)

University of Groningen

Faculty of Economics and Business
Application Deadline: June 1
Annual Tuition Fee: ≈ € 1,713 ≈ € 11,400 (non-EEA)
Location: Groningen / Netherlands / View location on map ▾ Hide location on map ▴
Duration: 12 months Start Date: September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Credits (ECTS): 60
Languages: English 
6.563136,53.219034

Location of University of Groningen

Cutthroat competition in virtually every sector, rapid product renewal and new technological developments, increasingly high customer requirements: it's getting harder and harder for companies to survive in a market that is constantly in flux.

An important precondition for continuity is the regular (integrated) development of new products, services or markets. That´s what Business Development concentrates on - developing innovation in every field.

The Master´s degree programme in Business Development concentrates on the heart of business studies, i.e. the relationship between a product and a customer. The programme will teach you how to study market, product, technology and organizational developments in an integrated way.

The programme, which is rounded off with a substantial Master's thesis (25 ECTS), will train you for product, marketing and innovation management positions.


Contents

The first semester begins with a field course in Business Development, in which you will study concepts of market development and the development of products and services. You will also follow modules such as management of the BD process, integrated BD where the relationship between the various processes is highlighted, and you will study BD for products and services. Finally, your Master´s thesis will earn you the last 25 ECTS. You can conduct the research at a company or within the faculty.

Programme Content

Semester 1

* Business Development Management
* Development Research Design
* Field course in Business Development (a+b)
* Organizing Innovation
* Service Innovation

Semester 2

* Electives in Business Development
* Master´s thesis

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Requirements

Relevant Scientific Bachelor Degree in Business or a related field from a recognized university

or

Pre-MSc programme of Faculty of Economics and Business of the University of Groningen.
Graduates from the University of Groningen are highly recommended to pass the relevant specialization course.

Please contact the Admissions Office for information on entry with an equivalent or different degree. E-mail address: admissions.feb@rug.nl

Pre-knowledge at the level of the following literature is expected:

N. Cross, Engineering Design Methods, Wiley & Sons (2000) ISBN 0-471-87250-4).
G. Freeman-Bell, J. Balkwil, Management and Engineering: principles and practice, Prentice Hall (1996) ISBN 0-13-233933-1.

Proof of English

* TOEFL: 580 / 237 / 92 or
* IELTS: 6,5 or
* Cambridge Proficiency or
* Cambridge Advanced

GMAT score:

* 600 or higher: you will be automatically accepted, provided you meet all other requirements
* 500 or higher: the final decision will be taken by the Board of Admissions

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.5
TOEFL Paper-based: 580
TOEFL Computer-based: 237
TOEFL Internet-based: 92

Accreditation

Accredited by the Dutch Govenment


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