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Business Administration Specialization in Strategy and Innovation – (M.Sc.)

University of Groningen

Faculty of Economics and Business
Application Deadline: June 1
Annual Tuition Fee: ≈ € 1,672 ≈ € 11,200 (non-EEA)
Location: Groningen / Netherlands / View location on map ▾ Hide location on map ▴
Duration: 12 months Start Date: September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Languages: English 
6.563136,53.219034

Location of University of Groningen

Strategic management, especially with regards to innovation, is crucial if firms want to survive and thrive in today´s competitive and turbulent business environments. Students discuss and apply theories relevant to strategic management and innovation to develop the insights needed to navigate this challenging frontier.

The commercial success that Apple´s iPhone or Philips´ Senseo experienced can be explained only in part by drawing attention to the technical qualities of these products. In addition, strategic manouvring by these firms in relation to competitors and alliance partners as well as non-technical or design aspects of the goods themselves can play key roles. Furthermore, linking products with complementary services can boost profits.

The MScBA Strategy & Innovation is unique by focusing on the strategic issues that can turn innovations into commercial successes. From an analytical basis, this program explores theoretical concepts and tools which enable our students to understand up-to-date, real life cases and conduct their own research.


Contents

The Master´s degree specialization accounts for 60 EC The first semester begins with a compulsory field course: Managing Non-Technical Innovations (10 EC), which is designed as a foundation for the rest of the programme.

Students also take the following subjects in the first semester: Strategy and Innovation (10 EC), Innovation and Entrepreneurship (5 EC) and Capturing Value from Innovation. In the second semester, students write a Master´s thesis (25 EC) and take a subsidiary subject (5 EC).

Programme Content

Semester 1

* Innovation and Entrepreneurship
* Field course in Strategy and Innovation
* Strategy and Innovation
* Capturing Value from Innovation

Semester 2 * Electives in Strategy and Innovation
* MSc BA thesis in Strategy and Innovation

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Requirements

Relevant Scientific Bachelor Degree in Business or a related field from a recognized university

or

Pre-MSc programme of Faculty of Economics and Business of the University of Groningen.

Graduates from the University of Groningen are highly recommended to pass the relevant specialization course. Please contact the Admissions Office for information on entry with an equivalent or different degree. E-mail address: admissions.feb@rug.nl
Pre-knowledge at the level of the following literature is expected:

Richard Caves, Creative Industries, 2000, Harvard University Press, 447 pp. (all chapters).

Proof of English * TOEFL: 580 / 237 / 92 or
* IELTS: 6,5 or
* Cambridge Proficiency or
* Cambridge Advanced

GMAT score: * 600 or higher: you will be automatically accepted, provided you meet all other requirements
* 500 or higher: the final decision will be taken by the Board of Admissions

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.5
TOEFL Paper-based: 580
TOEFL Computer-based: 237
TOEFL Internet-based: 92

Accreditation

Accredited by the Dutch Government


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