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| Application Deadline: | June 1 | ||
| Annual Tuition Fee: | ≈ € 1,672 ≈ € 11,200 (non-EEA) | ||
| Location: | Groningen / Netherlands / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Strategic management, especially with regards to innovation, is crucial if firms want to survive and thrive in today´s competitive and turbulent business environments. Students discuss and apply theories relevant to strategic management and innovation to develop the insights needed to navigate this challenging frontier.
The commercial success that Apple´s iPhone or Philips´ Senseo experienced can be explained only in part by drawing attention to the technical qualities of these products. In addition, strategic manouvring by these firms in relation to competitors and alliance partners as well as non-technical or design aspects of the goods themselves can play key roles. Furthermore, linking products with complementary services can boost profits.
The MScBA Strategy & Innovation is unique by focusing on the strategic issues that can turn innovations into commercial successes. From an analytical basis, this program explores theoretical concepts and tools which enable our students to understand up-to-date, real life cases and conduct their own research.
The Master´s degree specialization accounts for 60 EC The first semester begins with a compulsory field course: Managing Non-Technical Innovations (10 EC), which is designed as a foundation for the rest of the programme.
Students also take the following subjects in the first semester: Strategy and Innovation (10 EC), Innovation and Entrepreneurship (5 EC) and Capturing Value from Innovation. In the second semester, students write a Master´s thesis (25 EC) and take a subsidiary subject (5 EC).
Programme Content
Semester 1
* Innovation and Entrepreneurship
* Field course in Strategy and Innovation
* Strategy and Innovation
* Capturing Value from Innovation
Semester 2 * Electives in Strategy and Innovation
* MSc BA thesis in Strategy and Innovation
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Relevant Scientific Bachelor Degree in Business or a related field from a recognized university
or
Pre-MSc programme of Faculty of Economics and Business of the University of Groningen.
Graduates from the University of Groningen are highly recommended to pass the relevant specialization course. Please contact the Admissions Office for information on entry with an equivalent or different degree. E-mail address: admissions.feb@rug.nl
Pre-knowledge at the level of the following literature is expected:
Richard Caves, Creative Industries, 2000, Harvard University Press, 447 pp. (all chapters).
Proof of English * TOEFL: 580 / 237 / 92 or
* IELTS: 6,5 or
* Cambridge Proficiency or
* Cambridge Advanced
GMAT score: * 600 or higher: you will be automatically accepted, provided you meet all other requirements
* 500 or higher: the final decision will be taken by the Board of Admissions
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 580 |
| TOEFL Computer-based: | 237 |
| TOEFL Internet-based: | 92 |
Accredited by the Dutch Government
You can contact Prof.dr. W.A. Dolfsma to ask a question about Business Administration specialization in Strategy and Innovation at University of Groningen.
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