Digital Marketing – (M.Sc.)

Contents

Full-time study on our MSc programmes follows a schedule of half-day teaching blocks. A single module, for example, will be taught over six half-days, usually the same half-day each week e.g. six consecutive Monday mornings and half modules are taught over three half-days. Module teaching blocks will be scheduled on different half-days so that students will study several modules during the same period .

Teaching takes place during the autumn, spring and summer terms with a few modules scheduled for evenings and the Easter vacation. Formal examinations take place in January and May/June each year at the end of each semester. If you pass the module assessments to a satisfactory standard you are permitted to continue work until September leading to the submission of an MSc dissertation.

Core Modules

• Introduction to Marketing
• Strategic Marketing Intelligence
• Consumer Insight
• Strategic Marketing Decisions
• Data-driven Marketing
• Information Systems Strategy
• Digital Marketing Communications
• Design and Creativity
• Web Applications
• Web Analytics
• Key Personal Skills

Your understanding of the subjects covered and your ability to use the knowledge and skills gained will be enhanced through a variety of methods and strategies. Some of the key learning approaches that you will experience as a student in the School will include:

• Group work

Group work is recognised as vital in your development when looking forward to, or continuing in, a management role. You will be supported in learning how to form and maintain group cohesiveness to achieve clearly defined outcomes, such as a business report, a group presentation or a combination of both.

• Case-studies

You will be presented with many different business case-studies that reflect the reality of decision-making and problem-solving activities in today's business environment. The case studies are selected to reflect the specific needs of your programme or unit of study.

• Learning alongside other students

Throughout your time with us you will be working alongside fellow students from a wide range of cultural and geographical backgrounds. This is a powerful resource and we are particularly keen to encourage you to set up learning networks with other students that may extend beyond the time of your study at Southampton.

To help with this style of networking you will be expected to learn to communicate with each other as well as your teachers in a variety of contexts. For example, during a large group lecture you may be given the opportunity to discuss a specific problem or complete a task in small groups, often with people who are sitting alongside you. The possible answers would be shared by the large group as guided by your teacher.
The example noted above indicates that you are expected to be an 'active' learner through taking part in small group discussions and offering your views on many occasions.

Examinations and assessment

A range of assessment methods are used including essays, case studies, coursework, examinations and the dissertation.

The School has a Learning and Teaching Coordinator and a Management librarian who are able to support your learning needs throughout your time of study. For example they provide induction programme of academic skills sessions, including on-line search techniques, as well as individual support in study skills, where appropriate.

You will also be allocated a personal tutor, normally the Programme Director, who is there to support your academic development and other points relating to your programme of study such as option choices.