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Master in Marketing (EN) – (M.Sc.)
Friedrich-Alexander-Universität Erlangen-Nürnberg (Nürnberg Campus)
Institute of Marketing
| Application Deadline: | May 31 | ||
| Annual Tuition Fee: | ≈ € 1,000 - | ||
| Location: | Nuremberg / Germany / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 24 months | Start Date: | October |
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| Languages: | German | ||
Location of Friedrich-Alexander-Universität Erlangen-Nürnberg (Nürnberg Campus)
This program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. An interdisciplinary approach covering marketing, psychology, communication studies, business computing and statistics is complemented with a large amount of work-related application of theory.
Career Aims: Jobs with a direct marketing connection, such as strategic marketing, marketing management, sales and key account management, also market research in business and industry (producers, trading companies, service industries), jobs with market research institutes and consultancy groups.
Contents
Building on a comprehensive foundation program (e.g. product, communications, pricing and sales policy) students then choose between two specialisms: marketing management and marketing research. Each of these consists of several core modules and options. Within the `marketing management´ specialism, modules cover subjects such as strategic marketing, consumer marketing, service marketing and business-to-business marketing. The `marketing research´ specialism predominantly deals with methods of market research and their applications. The final component of the program is a master´s thesis written during the fourth semester.
Requirements
"Diplom" or bachelor degree in a business, economics or a social sciences subject from a university or a university of applied sciences
Ask a Question
You can contact Dipl.-Kff. (Int.) Christiane Wolframm, M.A. to ask a question about Master in Marketing (EN) at Friedrich-Alexander-Universität Erlangen-Nürnberg (Nürnberg Campus).
Relevant Links
- Master in Marketing website
- Chair of Marketing, Friedrich-Alexander-University Erlangen-Nuremberg
- Chair of Marketing Intelligence, Friedrich-Alexander-University Erlangen-Nuremberg
- Chair of Insurance Marketing, Friedrich-Alexander-University Erlangen-Nuremberg
- School of Business and Economic, Friedrich-Alexander-University Erlangen-Nuremberg
- University Website
- City Website
- Study Experiences about Germany - STeXX.eu
Contact
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