Marketing – (MBA)

Contents

The programme is based on core and elective modules.
CORE MODULES
First Semester
Business Strategy & Organisation - Drawing mainly on microeconomics theories and applications in order to introduce students to theories, concepts and techniques of analysis that are close to many typical business situations.
Accounting & Finance For Managers - Provides an understanding of accounting information and financial reporting and introduces key aspects of financial analysis and enable students to undertake: interpretation of accounts; ratio analysis and user-group specific tools, e.g. Z scores and credit ratings; accounting information and the stock market; forecasting and valuation.
Operations Management - Introducing the core concepts in the management of operations producing products and services. These include the management of capacity and inventory, production planning and control, project management and the management and improvement of quality.
Business Economics - This module equips students with the basic knowledge of business economics and examines the ways in which economic theory may be applied to solve real business problems, focussing no aspects of economics vital to a student of business. We aim for the stduents to be comfortable with the tools of economic analysis as applied to the international, economic and business environments in which modern day businesses and policy makers have to operate.
Second Semester
Strategic Marketing - Marketing management and strategic planning. Marketing in a range of organisational settings, including consumer, industrial, service and voluntary sectors. Systems perspective on key marketing techniques. Relationship between marketing and other management functions in modern organisations.
Managing People At Work - Management of people as a key element for organisational success. People as the most complex of all organisational resources to manage. Theoretical and practical issues of people management in the contemporary competitive economic environment.
Research and Professional Conduct in Business - The students are given a background into the ethical dilemmas that can face business both in their research and professional conduct. This background is expanded by focussing on issues involving learning organisations, the knowledge society, knowledge management, managers as researchers, research design and methods.
Leadership & Decision Making - This course will allow students to investigate the underlying theories which underpin the popular views about Leadership. It will examine the trait and situational theories, among others, so that students begin to recognise the basic assumptions which are used by writers in professional journals and quality broad sheets alike. It will allow students to practice some of the skills required in effective leadership in both communication and team working and in its tutorial programme will introduce the elements of decision making and game theory.
Summer School
Students are required to undertake three elective modules and go on to complete the Critical Studies Paper in the area of Marketing. There are 10 - 20 electives run each year, examples of which are:
People & Change / Essential Human Resource Practices / Strategy Implementation / International Business / Marketing of Services / International Marketing / E-Business / Industrial Marketing / Marketing Communication
The Critical Studies paper allows students to bring together many of the skills developed in other areas of the programme and to explore a topic of interest relating to Marketing, in some depth.

Most modules are assessed by examination and coursework. The Critical Studies paper is 100% coursework assessed.

The programme is delivered via a mixture of lectures, seminars and small group tutorials. Students will also be invited to participate in an Executive Practitioner sessions - a series of visiting speakers and personal development activities.