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| Annual Tuition Fee: | ≈ € 4,928 - ≈ € 10,789 (non-EEA) | ||
| Location: | Sheffield / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Sheffield Hallam University
Businesses require senior marketing executives that have the knowledge and managerial competences to succeed in a highly competitive global market.
This course enables you to understand the issues involved in marketing at a strategic level and with a global perspective.
It also allows you to develop your work experience. You can complete a live consultancy project to put theory into practice while developing marketing knowledge and skills. This involves working with a real organisations to provide marketing solutions in response to a company´s question.
During the course you develop
* an awareness of the global market environment
* professional marketing skills to ensure you communicate effectively in corporate settings
* knowledge and understanding of the strategic global issues relating to marketing
* an understanding of why companies need to be able to differentiate themselves from the competition
* apply marketing skills and knowledge to a company-based issue to develop an appropriate solution
* an international network of contacts
After successfully completing the course you are able to
* understand what global competencies organisations need to differentiate themselves
* have the professional skills to work as a strategic marketing executive
* develop the confidence to work at a strategic level within a global marketing environment
* identify and understand the implications of global issues
* Make informed and appropriate strategic marketing decisions
Contents
Postgraduate certificate
* understanding markets
* global marketing strategies
* strategic communictions
* global supply chain management
Postgraduate diploma
* consultancy project 1
* consultancy project 2
* entrepreneurial marketing and innovation
* academic research and reflection
MSc
* dissertation
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
Normally one from
* a 2.1 honours degree in accounting, banking, business, finance or economics
* a recognised postgraduate qualification in a relevant subject such as o marketing o business and management o economics
* substantial work experience in a marketing management related area
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. This includes a TOEFL test minimum mark, paper-based 575, computer-based 233, internet-based 91 or an IELTS score of 6.5.
We consider applicants without relevant academic qualifications based on their personal, professional and work experience and other formal qualifications.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.0 |
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
| TOEFL Paper-based: | 575 |
| TOEFL Computer-based: | 233 |
| TOEFL Internet-based: | 91 |
Accreditation
This course reflects the professional requirements of the Chartered Institute of Marketing.
Ask a Question
You can contact Sheffield Business School to ask a question about Global Strategic Marketing at Sheffield Hallam University.
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