Marketing – (M.Sc.)

Contents

The programme is administered by the Faculty of Economics and Design and is offered by the School of Management and Economics.

The coordination of the programme is the responsibility of the programme director, who also works to assure the quality of the programme, from individual contacts with students to course and programme development. A lecturer is responsible for each course. The programme has programme council with representatives for each year, with responsibilities for working with the quality and development of the programme.

Program overview

The first year consists of 3 courses each with a focus on one of the main areas of the programme: business development, innovation/product development and
internationalization. In addition in the first year the first of the collective courses in
methodology is included at second level. During the second year a course in Design
Management is offered as well as a second course in methodology. The programme is completed with a degree dissertation project. All courses at second level are given in English.

Courses in the programme

Year 1

* Business Development, 15 higher education credits, AIN, (obligatory),*
* Business Development by Innovation, Product Development and Product Revision, 15 higher education credits, A1N (obligatory),*
* International Marketing Strategy, 15 higher education credits, A1N (obligatory),*
* Qualitative and Qualitative Methods and Applications, part I, 15 higher education credits, A1F, (obligatory),*

Year 2

* Innovation, Product Development and Product Revision by Design Management, 15 higher education credits, A1F, (obligatory),*
* Qualitative and Qualitative Methods and Applications, part II, 15 higher education credits, A1F, (required),*
* Degree Project, 30 higher education credits, A2E, (obligatory),*
* The degree project should be written within the framework of one of the modules 1, 2, 3 or 5.

* Belongs to the main subject of the programme, Business Administration.

Courses can be offered in an alternative sequence.
Community contacts

The degree programme has a clearly defined connection with the business sector as it builds on empirical research traditions within the subject areas in question which
encompass the latest trends and changes relating to marketing. Furthermore case study companies are used in several of the degree programme’s courses as well as guest lecturers teaching in a number of different course components.

Study abroad

Studies abroad can be pursued within the framework of the programme in consultation with the programme director. Students will be able to choose from the range of agreements with foreign higher education institutions offered by Linnaeus University.

Students will be encouraged to initiate contacts with universities and other higher
education institutions outside of these agreements if so desired.
Scope of the programme Working with diversity means utilizing and valuing diversity among colleagues, students and other cooperating partners. In the courses Business Development and Business Development by Innovation, Product Development and Product Revision questions about sustainable development, diversity, equality and ethics are discussed.