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Communication & Public Relations – (MBA)

European University

English Programmes
Application Deadline: Admissions on a rolling basis.
Annual Tuition Fee: ≈ € 14,400 -
Location: Barcelona / Spain / View location on map ▾ Hide location on map ▴
Duration: 12 months Start Date: January, March, October
Educational Form:
  • Taught
Education Variants:
  • Parttime
  • Fulltime
Credits (ECTS): 66
Languages: English 
2.1351832,41.3980081

Location of European University

EU Business School Barcelona graduate programs are tailor-made to accommodate each candidate's needs. They offer a variety of degree specializations that cover the traditional and most up-to-date areas in the world of international business. The MBA programs last one year full-time (3 terms of 10 weeks each) or two years part-time.

The first 2 terms cover the essential skills for understanding master's level business concepts. The last term allows students to elect their specialization.

MBA programs at European University Barcelona are taught in English and take place in the evening from Monday to Friday (19.00–22.00). Terms start in October, January and March.

The major in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication.

Business students at European University Barcelona learn the essentials of communication and persuasion, gain confidence in public speaking and receive individualized feedback for their presentations and on their choice of communication strategy.

Topics include public relations campaigns, ethics, media strategy and planning, organizational communication, delivery of speeches and other verbal messages in a variety of contexts.


Contents

Core Courses

Graduate Programs

TERM I

  • MCO 101 - Management Skills (3|4)
  • MCO 102 - Organizational Behavior (3|4)
  • MCO 103 - Managerial Accounting (3|4)
  • MCO 104 - Marketing (3|4)
  • MCO 105 - Quantitative Business Methods (3|4)
  • MCO 106 - Negotiation (seminar) (1|1)
  • MCO 107 - Business Law (seminar) (1|1)
  • Industrial Visits and Invited Managers' Lectures (1|1)

TERM II

  • MCO 201 - Finance (3|4)
  • MCO 202 - Human Resources Management (3|4)
  • MCO 203 - Global Economics (3|4)
  • MCO 204 - Strategic Management (3|4)
  • MCO 205 - Management Information Systems (3|4)
  • MCO 206 - Communication Skills (seminar) (1|1)
  • MCO 207 - Job Career Planning (seminar) (1|1)
  • Industrial Visits and Invited Managers' Lectures (1|1)

TERM III

  • MCP 301 - Public Speaking & Public Communication (3|4)
  • MCP 302 - Public Relations (3|4)
  • MCP 303 - Organizational Communication (3|4)
  • MCP 304 - Mass Media Strategy, Planning & Media Law (3|4)
  • MCP 305 - Practical Applications in Public Relations (3|4)Research Report (3)

You are normally required to take an English Proficiency Test if you come from a non-English speaking country.

Most European Universities recognise the IELTS test.

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Requirements

Diploma

A bachelor degree from an accredited college or university.

English Requirements

Unless you are a native English speaker, you must submit a certificate of English proficiency.

  • TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
  • IELTS score 6.0
  • Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
  • EU's internal English exam

Recommendations

Submit 2 letters of recommendation from academic and/or professional sources familiar with your performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.

In addition applicants must satisfy any 2 of the following criteria:

  • A minimum grade point average (GPA) of 3.0 on a scale of 4.0 (B average)
  • A satisfactory score on the GMAT or GRE
  • 2 years or more of effective managerial or professional work experience which may include military duty
  • A personal interview with the Dean

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.0
TOEFL Paper-based: 550
TOEFL Computer-based: 213
TOEFL Internet-based: 80

Accreditation

European University is accredited for the quality of its programs by ACBSP (Accreditation Council for Business Schools and Programs) and by IACBE (International Assembly for Collegiate Business Education), both CHEA (Council for Higher Education Accreditation) recognized accrediting bodies.

ACBSP and IACBE are American associations accrediting programs specializing in management. Their mission is to develop, promote and recognize best practices that contribute to continuous improvement of business education.

They are global leaders enhancing the quality of business schools and programs focusing on teaching excellence.


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