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Masters in Professional Communication and Public Relations
University of New York in Prague
Masters Programs
| Annual Tuition Fee: | ≈ € 6,901 - | ||
| Location: | Prague / Czech Republic / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 15 months | Start Date: | October |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of University of New York in Prague
Professional communication skills have become one of the key aspects of all types of enterprise. Students on the PCPR program study with instructors from the U.S. and Europe on a program that challenges students to build and develop the skills and theoretical understanding needed to work in key positions in a wide variety of private and public enterprises.
The 15-month life-long education program of weekend study (2 weekends per month) leads to an American Master's Degree from La Salle University (Philadelphia, U.S.A., With a history of over 140 years, La Salle University is a highly ranked regional American university.
The comprehensive nature of the program covers major aspects of internal and external communication in organizations, including:
* Persuasion
* Public Relations Campaigns
* Integrated Marketing Communication
* Promotions Management
Students currently studying on the program come from over half a dozen different countries. Past students have ranged in age from their early 20s to early 50s, and have come from a wide range of professional backgrounds including journalism, marketing, PR, diplomacy, education, and others.
Contents
Courses
* Approaches to Public Relations
This course examines public relations as the management of communication between an organization and its various internal and external stakeholders. It examines theoretical and conceptual frameworks with an eye toward the practical application of appropriate decision-making, research analysis, design, implementation, and evaluation strategies.
* Approaches to Organizational Communication
This course provides advanced study of the theoretical and conceptual aspects of
organizations and organizational communication. The course also explores
methods of analyzing and evaluating organizational communication networks and
the planning and developing of communication intervention strategies.
Students will learn how to apply the principles and theories of organizational communication in designing and evaluating examples of various forms of internal and external communication.
* Research Methods
This course introduces graduate students to qualitative and quantitative research methods, particularly the practical aspects of designing and implementing surveys and focus groups. Students will learn to assess the relevant aspects of publics and issues to plan and evaluate communication programs and campaigns.
* Professional Communication Ethics
This course will examine a range of ethical theories regarding human behavior in
professional and mediated contexts. It is also designed to give students a number of
opportunities to apply and critique those theories in a range of hypothetical and
real-life situations.
* Persuasion
This course focuses on the different theories, approaches, and research methods used in a variety of communication contexts with a focus on how to make effective decisions and how to adopt appropriate message strategies. Students will learn to apply the theories and principles of persuasion in evaluating and designing effective and ethical persuasive messages and campaigns.
* Public Relations Campaigns
This course will introduce students to the process of planning and implementing public
relations campaigns. Students will examine techniques for developing and managing
public relations campaigns for internal and external audiences. Students will also review
the effectiveness of historic and contemporary public relations campaigns.
* Presentational Skills
This course focuses on the development and enhancement of public presentation skills. It covers the theoretical background for speaking in different types of public situations but concentrates primarily on speech preparation and skill development.
* Practicum I and II
The practicum is designed to allow students to apply what they have learned to their own jobs or organizations. Students are expected to create and complete a project that provides some benefit to the organization. The project
is supervised by someone in the organization who reports to the practicum coordinator on the students´ progress.
Practicum I involves creating a proposal for the project and meeting with the practicum
coordinator. The proposal will include a literature review, objectives for the project,
techniques to be used in completing the project, and a timetable. Students will submit
proposals in early December. Once the project is approved, they will then have the next three months (December, January, and February) in which to complete it. Periodically, students will submit reports about their progress with the project.
During Practicum II, students will submit a written report on their project and make a
formal oral presentation to the practicum coordinator and other students in the program. At the completion of the practicum project, students will submit a dossier containing all appropriate materials related to the project. They will also submit a written report, which will serve as the basis for their formal oral presentation of the project to the practicum coordinator, practicum students, and other students in the graduate program.
* Integrated Marketing Communication
This course provides an overview of the strategic management of the various
communication functions to create and maintain mutually beneficial relationships essential to an organization´s success. Through case studies and exercises, students will learn how to integrate public relations, advertising, publicity, marketing, and sales to present internal and external stakeholders with a consistent message and identity to shape and reinforce the organization´s brand.
* Special Topics
This course focuses on a specialized area of interest to public relations and communication professionals. Although topics will vary, each is designed to augment communication knowledge and skills through analysis, discussion, and activities centered on the particular topic. Sample topics include: conflict management, interpersonal communication, group process, and culture and communication.
* Professional Writing for Media and Promotions
This course will introduce students to the process and practices of professional writing, a
key career skill. In addition to exploring the strategy behind using written pieces, students will learn to create written materials for internal and external purposes. Assignments may include press releases, media kits, newsletter articles, reports, résumés, and cover letters.
* Communication Training and Development
This course provides students with a theoretical and practical overview of training
and development. As a complement to the study of organizational communication,
students will learn how professionals identify communication needs and then design,
deliver, and assess employee learning, training, and development initiatives.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
To be accepted into the program, a student must submit:
* A completed, signed application, which includes a personal statement about how this program will assist with professional and personal goals;
* An official transcript of all university-level work attempted or completed;
* A copy of a university degree document;
* A current résumé or C.V. It is strongly recommended that the student be employed during the period of enrollment in the program;
* Two letters of recommendation from those who can address the candidate´s ability and motivation for enrolling in the program;
* A TOEFL score of at least 580 (written version) or 237 (computer version) All candidates should be fluent in written and spoken English;
* A personal interview with a designated La Salle or University of New York/Prague official.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| TOEFL Paper-based: | 580 |
| TOEFL Computer-based: | 237 |
Accreditation
UNYP is officially recognized by the Czech Ministry of Education, Youth and Sports as a private higher education institution. Currently, four bachelor's degree programs are accredited by the Ministry of Education and lead to the award of a bakalár (bachelor's) degree from UNYP: Business Administration, Communication & Mass Media, European Business Administration, and International Economic Relations.
UNYP is accredited and recognized by the British Accreditation Council for Independent Further and Higher Education as an institution providing higher education, since 2001.
UNYP is a member of CAMBAS, the Czech Association of MBA Schools, since 2003.
UNYP is a member of CEEMAN - Central and East European Management Development Association, the largest association of business education providers in Central and Eastern Europe
The Association of Chartered Certified Accountants (ACCA) examinations are the most frequently recognized qualifications in Europe. ACCA recognizes several of UNYP's undergraduate courses as providing exemptions from some ACCA exams.
UNYP offers higher education programs approved by the U.S. Department of Veterans Affairs where United States veterans and their eligible dependents may use their veterans benefits.Specifically the four year Bachelor degree program, the Master's in Professional Communications and Public Relations and the MBA programs.
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