Master in Web: Communication, Marketing and Business – (M.Sc.)

In the Age of Information Technology, knowledge and command of specific online communication, marketing and business strategies and technology are essential to success.

The Master in Web Communication, Marketing and Business meets the needs of a wide spectrum of professionals by using a multi-disciplinary, up-to-date and practical approach.

Web project design, development, optimization and profit generation is an increasingly complex venture that requires input from experts with very different backgrounds and training. Although every contribution is crucial to achieve the objectives, these often come from different or even opposing perspectives.

The programme aims at providing specific training focused on Web language, e-marketing techniques and online business applicable by people of different professional profiles: e-marketing directors, corporate or institutional communication managers, Web architects, Web analysts and consultants (SEO, SMO, accessibility, usability, etc.), designers, model makers, communication and marketing experts, programmers and technology consultants.

The goal of the Master in Web: Communication, Marketing and Business is to enhance and upgrade the understanding of Web media, promote interaction among professionals and contribute to reach previously defined results in synergy with a business strategy.

Career opportunities

The Master in Web: Communication, Marketing and Business aims to provide a high level of specialization to professionals of various profiles who work online by offering specific knowledge on the application of the web to a certain business strategy.

Thanks to a clearly interdisciplinary approach, students will develop a global vision, particularly important for project managers, marketing managers, communication managers in charge of the web channel, webmasters, analysts and consultants.

Likewise, professionals with more specific responsibilities such as programmers, information architects, designers, model-makers, copy writers, product managers, etc., will be able to carry out their work in a more synergetic manner in achieving the company's goals.

Finally, the Master in Web: Communication, Marketing and Business targets professionals participating or leading a company or institution's web, as well as entrepreneurs who recognize Internet as one more channel to profit from a business idea, or who have found a market niche that allows them to create a web as a business idea.