Management and Marketing – (M.Sc.)

Contents

Key Skills and Competencies

Fundamentals of Business and Management

The Master’s in Management and Marketing begins with a range of modules which introduce the fundamentals of Business and Management, which will apply to any sphere of business activity – and, in many cases, to several kinds of non-business organisation. In the first semester, modules in Human Resource Management, Research Skills for Managers and Information Management Systems are designed to enable you to maximise the productivity and efficiency of an organisation, focusing on the working and management relationships which are essential to its continued success, to the quality of life of its employees and to the service it offers to its customers and other stakeholders. Other modules in this semester introduce you to foundational principles in Accounting and Finance and in Marketing and the Business Environment.
Advanced Skills in Marketing

As you would expect, the further content of this Master’s degree is strongly weighted in favour of understanding all aspects of Marketing. You will study modules in Consumer Behaviour, International Marketing, Marketing Communications, and E-marketing and E-business, whilst continuing to develop your skills in the general areas of Corporate and Competitive Strategy. All of these modules are taught by lecturers who work at the cutting edge of research in Management and Marketing Studies.
Cultural Diversity in the Global Market Place

The rich cultural diversity of the international student body of Aberystwyth SMB is a great experience in and of itself. But it will also give you new and important discoveries about the world of international business and finance. In addition to the core module in International Business and International Marketing, you will have the opportunity to take option modules in Management in the Global Economy. You will be introduced to the requirements of financial market places and the importance of cultural awareness in dealing with business colleagues and customers from all over the world: in the UK and Western Europe, and in the emerging markets of new-accession EU states, China, India and others. Both in the modules dealing specifically with International Business and in sharing with student colleagues from all round the world, Aberystwyth SMB offers you great opportunities to learn from other cultures.
Leadership Development

We believe that our Master’s in Management and Marketing students will be significant future leaders in the field of Management and Marketing. Studying for this Master’s degree will allow you to reflect on what style of management and leadership you want to develop, amongst colleagues who may have very different styles which are just as effective. It will also introduce you to the different styles of Business leadership which occur in different cultures, helping you to understand business leaders from many different parts of the world. All your learning about your own leadership development and the leadership styles of others is focused and reinforced in your third term, where 30% of the marks for your Management Report Dissertation will be awarded for your work on leadership development and future improvement plan.