Marketing – (M.Sc.)

The objectives of the Programm is to provide an insight into the international and
especially the East and Central European Marketing processes, to let get known the real
business problems and their potential solution, to let have a good grip of the institutional
and corporation´s systems, challanges (by invitation of lecturer from the business
world), to let have the students experiences to make an analysis (by practice,
participation in research works), to let have enough professional communication
knowledge in English (communication of conferences, publications).
The programme´s curriculum mixes the theory with the practice, the autodidactic
learning with the tutor assisted learning in order to develop the best knowledge of the
students.
The programme provides the next two specialisation:
- Marketing strategy
- Tourism and Service marketing
The specialisations helps to experience the wider dimensions of the economy. They
provide professional competence for the students, in order to be employed at all level of
the business market, to be able for independent analysing work, to have a reliable
knowledge for decisions, how to deal with the eventuell conflicts in the business life.