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Master in Marketing and Creativity
ESCP Europe Campus London
Master's Programmes
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| Application Deadline: | March 23 | ||
| Annual Tuition Fee: | ≈ € 16,500 | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 9 months | Start Date: | January |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of ESCP Europe Campus London
Aimed at postgraduates holding Honours degrees in any discipline, this ground-breaking course offers all the elements of a high-level Master in Marketing programme and an innovative approach which places creativity at its very core.
Successful marketers stay ahead of the curve by putting creativity at the centre of their practice; our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.
The creativity element is strong throughout the course, infused through the nine-month curriculum and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from being in London, one of the recognised centres of creative excellence, as well as from the support of the School´s outstanding world-class faculty.
Please note, the Master in Marketing and Creativity programme is taught entirely in English. The majority of the course is based at the London campus, with one term hosted in Paris
Contents
With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features:
- A nine-month taught course (January to October) with a practical approach to marketing and creativity
- Seminars offered in conjunction with our partners in leading creative fields
- Opportunities to attend seminars on one or more of the other ESCP Europe campuses
- A supervised team-based marketing consultancy project
- The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni
- A twelve-week individual internship
- A professional thesis
Core Themes
Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around three core themes - Creativity, Marketing and Management.
- Creativity
A definite focus on creativity and its value makes this programme stand out both to our candidates and to the employers they join upon graduation. Creativity runs as a theme through all the modules. In addition, our unique Creative Industries seminars and case studies bring you face to face with best practice across a number of industries.
- Marketing
The Marketing modules equip you with all the essential skills and knowledge necessary for a successful career in marketing in any type of organisation and across sectors. Throughout the marketing modules, we adopt the perspective that value creation begins with and is driven by customer experience and benefits.
- Management
Fully applying the benefits of creative thinking to the practice of marketing requires management skills allying perceptive nurturing of creative talent and adept focus on performance and results. These modules help you develop a full range of valuable management skills.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
To be eligible you must have completed your higher education to a level equivalent to a University Bachelor's degree in any discipline. Honours degrees are preferred. Some relevant professional experience is required in a customer-related activity, such as marketing, sales, retail, services or in the creative industries. Because this is a selective programme, we encourage you to get in touch with our Admissions Team who can advise as to the suitability of your application.
English language certificate for non-native speakers who have not studied their degree in English. We require the following minimum scores on the tests: TOEFL written test: 600; TOEFL IBT: 105; TOEFL computer-based:250; IELTS: 7.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 7.0 |
| TOEFL Paper-based: | 600 |
| TOEFL Computer-based: | 250 |
| TOEFL Internet-based: | 105 |
Accreditation
ESCP Europe
State-recognized school
There are over 200 schools offering business and management degrees in France; of these, only about half are recognized by the State. ESCP Europe is one of these.
EQUIS
The European Foundation for Management Development (EFMD) has established high standards for the quality assessment of business schools: the European Quality Improvement System (EQUIS). Of the several hundred business schools in Europe, 59 have achieved EQUIS accreditation; ESCP Europe obtained its first accreditation in 1998, and was reaccredited in 2003 and in 2009.
AACSB
is the leading American accrediting body of business schools. For many years non-American business schools have enjoyed "membership" in the AACSB but only a very few have been accredited by AACSB. AACSB accreditation means that the business school meets the same very high quality standards demanded of top American business schools. ESCP Europe’s degree programmes were accredited in 2003.
3 National Memberships
Most European countries have a tightly-knit association of top business schools in the country.
In France, it is the "Conférence des Grandes Ecoles" (CGE) which includes 32 management schools.
In the UK, ESCP Europe is a member of the Association of Business Schools (ABS), grouping 102 leading business schools.
In Germany, ESCP Europe is one of the founding members of the VHP, (Verband der privaten Hochschulen), the German federation of private universities, which was created in 2004 and represents the common interests of 30 private universities.
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