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Management Science and Market Analysis – (M.Sc.)
Lancaster University
Department of Management ScienceTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
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| Annual Tuition Fee: | ≈ € 9,558 - ≈ € 14,792 (non-EEA) | ||
| Location: | Lancaster / United Kingdom | ||
| Duration: | 12 months | Start Date: | October |
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| Languages: | English | ||
Location of Lancaster University
Why apply for the Masters in Management Science and Marketing Analytics?
This programme is ideal for you if you wish to work on marketing problems to support decision making in organisations. On the programme, we emphasise the practical analytical aspects of marketing problems as well as the fundamentals of management science and marketing.
There is a large demand for business and market analysts with good modelling skills, particularly in retailing and marketing. Graduates from this course can expect to work as market analysts, marketing analysts, business consultants, business analysts, database managers and marketing researchers.
Who is it for?
You should have, or be expecting, a first degree that includes some mathematics and statistics; for example, science, engineering, business studies or economics, as well as mathematics or statistics.
What will I study?
The Masters in Management Science and Marketing Analytics is a flexible degree scheme in which you choose subjects that interest you and also attend compulsory core modules. The programme prepares you to use your analytical skills in marketing. You will develop marketing and business modelling skills in SAS, SPSS and Excel, that will cover topics such as forecasting, market research and data based analysis, Customer Relationship Managementand data mining to cover the range of marketing analytics and predictive analytics.
Our relationship with SAS, the world leader in business intelligence software, provides you with opportunities to use industry-leading tools that are in high demand from employers. In addition you take courses in problem solving and consulting, report writing, group work and presentations – common to all the Management Science MSc programmes.
Will it prepare me for work?
The taught element of the programme includes modules that help you to improve your professional skills as well as your analytical abilities. The taught modules end in May and are followed by a significant real-life project that runs until mid-September. In this, you will develop professional skills by working for 16 weeks as a consultant to one of our client companies, whilst being supervised by a member of staff. This is an excellent preparation for the world of work. Students on the MSc in Operational Research have, in the past, written dissertations based on projects with organisations such as Tesco, ITV, BT, Barclaycard, GE money and Thames water.
"Marketing Analytics is a critical business area for UK businesses as they try to understand their customers' requirements better. Huge resources are now being invested in processes and technologies to support customer analytics, but UK businesses are struggling to recruit enough skilled analysts to manage these processes. The MSc in Management Science & Marketing Analytics provides an excellent grounding for anyone wanting to work in the engine rooms of the modern economy." Geoffrey Taylor, SAS Academic Programme
What about further study?
The MSc in Management Science and Marketing Analytics can also serve as a springboard for further study for a PhD.
Contents
The MSc in Management Science and Marketing Analytics consists of compulsory and optional courses, plus a project. The compulsory courses ensure that you have a firm grounding in important subjects. The wide range of optional courses allows you to specialise in subjects that particularly interest you.
Phase I
Runs from October to December through the winter term and consists of four compulsory modules worth a total of 50 credits:
* MSCI 505: Problem Solving & Consulting Skills
* MSCI 514: Spreadsheet Modelling Skills
* MSCI 521: Introductory Statistics
* MSCI 569: Management Science in Supply Chain and Marketing Contexts
Phase II
Runs from January to mid-May, through the second (Lent) term and for part of the summer term. You must take the following courses (worth 40 credits):
* MSCI 543: Marketing Analysis & Modelling (5 credits)
* MSCI 564: Marketing Research Methods (10 credits)
* MSCI 525: SAS for Data Analysis and Modelling (5 credits)
* MSCI 526: Data Mining for Marketing, Sales and Finance (10 credits)
* MSCI 523: Forecasting (10 credits)
In addition, you choose 30 credits from the following courses:
* EBIN 510: E-marketing (10 credits)
* MSCI 515: Software Support for Logistics & SCM (10 credits)
* MSCI 548: Revenue Management (5 credits)
* MSCI 549: Strategic Supply Chain Management (10 credits)
* MSCI 565: International Marketing (5 credits)
* MSCI 504: Problem Structuring (10 credits)
Phase III
After the taught courses, you work on a 60 credit project, usually based in an organisation, on which you write a dissertation
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Entry Requirements
The entry requirement for the MSc in Operational Research and Management Science, the MSc in Management Science and Market Analysis and the MSc in Logistics and Supply Chain Management is normally a first or good second class honours degree in a quantitative subject. Students with first degrees in mathematics, statistics, physics, engineering and management science are regularly admitted, and applicants from other disciplines who can show evidence of quantitative problem solving skills are encouraged to apply.
English Language
If their previous education has not been conducted in the English language, applicants will be required to sit either the International English Language Testing System (IELTS) test conducted by the British Council, and achieve a balanced overall score of at least 7.0; or the Test of English as a Foreign Language (TOEFL), and achieve a score of at least 600, a CBTOEFL of at least 250 and a iBTOEFL of at least 100.
If your standard of English does not quite meet these requirements, the University runs pre-sessional English language courses.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
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