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Sociology of Consumption and Marketing – (M.Sc.)
University of Bucharest
Faculty of Sociology and Social Care
| Location: | Bucharest / Romania / View location on map ▾ Hide location on map ▴ | ||
| Start Date: | October | ||
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| Languages: | Romanian | ||
Location of University of Bucharest
This program present the main theories in the field of sociology of consumption and shopping, as well as in the neighboring field of marketing studies.
Contents
Study Program
Introduction to Marketing
Microeconomics
Social Statistics
Sociology of consumption and shopping
Market Research
Consumer Behavior
Social Psychology of Advertising
Ethics in Public Administration and in Bussiness
Management of marketing
Organisational Analysis
Strategic Management
Sectorial Marketing
Advanced Marketing Research
Dissertation Workshop
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