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Models of Communication and Public Relations – (M.Sc.)
University of Bucharest
Faculty of Letters
| Location: | Bucharest / Romania / View location on map ▾ Hide location on map ▴ | ||
| Start Date: | October | ||
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| Languages: | Romanian | ||
Location of University of Bucharest
The program is organized by the Department of Communication and Public Relations in the Faculty of Letters. It trains graduates in view of acquiring a mastering of the coordination and management of PR programs and campaigns by proposing specific applications in the fields of: event PR, crisis communication, deontology of the PR, and organizational practices. The program´s theoretical approach takes into account the actual context of the mass media, as well as the development of integrated forms of communication and the influence of the new technologies. The curriculum is balanced as to the theoretical and practical content. The learning outcomes include specialized knowledge of the field and also managerial skills of the PR processes. The first year of the program has mainly a theoretical character, while the second focuses on applications meant to assure the graduates´ professionalization in the field.
Contents
Study program
Theories of Communicative Interactions
Methodology of Scientific Research
Anthropology of Communication
Trends in Contemporary Public Relations
Ethics of Public Information
European Policies and Institutions
Models and Practices in Media Communication
Ethics in Business and Politics
Integrated Communication Campaigns
Sociology of Audience and Reception
Popular Culture: Models, Key Aspects, Media Practices
Communication Paradoxes: Models and Application
E-Marketing
Conversational Negotiation: Forms, Functions and Strategies in PR
Corporate Identity, Branding and the New Technologies: Case Studies
Influencing Public Policies - Practices of Advocacy
Communication Management for Business and Professional Associations
Corporate Social Responsibility Campaigns
Marketing-PR of Special Events, Fairs and Exhibitions
Media Relations - Campaigns
Crisis Communication- Campaigns
Management of PR Agencies
Practical Stages
Research Project Activities
Dissertation
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