Marketing, Services and Communication Management (MSC) – (M.A.)

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. With this concept, the MSC exceeds classical notions of marketing.

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. The knowledge and the wideranging
network of contacts with practice that are required for this are provided by the eight institutes involved in the MSC.
This orientation provides our students with an integrated understanding of corporate management from a customer’s point of view and of a sustainable generation of customer value.