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Advertising – (M.Sc.)
Dublin Institute of Technology
Postgraduate Admissions
| Annual Tuition Fee: | ≈ € 5,900 - ≈ € 11,000 (non-EEA) | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
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| Languages: | English | ||
Location of Dublin Institute of Technology
The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.
In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or 'advertising agencies', that 'pitch for the account'; at the end of the course.
Research methods are also introduced to all students in advance of their independent research.
Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.
Contents
The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.
In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or 'advertising agencies', that 'pitch for the account'; at the end of the course.
Research methods are also introduced to all students in advance of their independent research.
Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.
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Register Now!Requirements
Minimum second class honours degree (2.2 or higher) in any discipline or equivalent third level qualification. Short listed candidates may be interviewed between mid-May and early June of the year of intake. Students must apply for a place in their preferred stream either creative or executive during the application process.
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
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You can contact Rosie Hand to ask a question about Advertising at Dublin Institute of Technology.
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