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MSc in Marketing
UCD Michael Smurfit Graduate Business School
MSc Business Programmes (1yr Full Time or 2yrs Part-time)| Application Deadline: | rolling application deadlines | ||
| Annual Tuition Fee: | ≈ € 12,500 | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of UCD Michael Smurfit Graduate Business School
Who is the MSc in Marketing for?
This programme is suitable for business graduates or those already in employment who want to develop their marketing skills. It is also suitable for students with an undergraduate degree in psychlogy, social science or related area.
What will I learn? The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. You will develop an understanding of marketing theory and its application in the business arena. You will acquire conceptual and practical skills needed to compete successfully in the marketplace.
We focus on the development, organisation and management of marketing in business and give you a sound understanding of the theory and management skills essential for a successful career in marketing.
How will I benefit? The MSc in Marketing is highly regarded by prospective employers and gives you a competitive advantage in the job market.
Modules are taught by a combination of experienced academic staff and senior industry practitioners to provide students with the conceptual and managerial perspectives vital to a successful career in marketing.
Contents
Programme structure
The programme is offered as a one-year full-time programme or on a two-year part-time basis. You will be assessed by examination and continuous assessment.
To graduate, students must complete seven modules and a Marketing Project (using ideas and applications from these courses). Previous projects have been conducted for client companies such as Unilever, C&C Group, Paddy Power and the National Lottery.
Curriculum To complete the programme students must complete seven modules (5 core plus 2 options) and the Marketing Project
Core Modules
* Applied Market Research
* Global Marketing Strategy
* Consumer Marketing
* Strategic Marketing
* Marketing Communications
Option Modules for this programme may include:
* Social Entrepreneurship
* Marketing in Society
* Brand Management
* Business to Business Marketing
* Financial & Behavioral Aspects of Marketing
* Sales Management - a relationship perspective
Summer Term
* Marketing Project plus one option module
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
You will need one of the following:
* A minimum second-class honours degree in business or a finance related area.
or
* An honours Higher Diploma in Business Studies.
or
* A primary degree with a minimum of three years´ work experience in the specialisation you are applying for a related area.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | 3 years |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 600 |
| TOEFL Computer-based: | 250 |
| TOEFL Internet-based: | 100 |
Accreditation
`Triple crown´ of Accreditation
UCD Michael Smurfit Graduate Business School is one of a small group of schools worldwide to hold the `triple crown´ of accreditation from the three centres of business and academic excellence. These accreditations benchmark us against the best in the world and position UCD Smurfit School on the global map. Attaining these accreditations requires us to continually evaluate and enhance our own courses and programmes.
* AACSB: The Association to Advance Collegiate Schools of Business International is the USA-based body, which awards accreditation following a review of the quality of Degree programmes delivered by each Management School.
* EQUIS: This is the quality improvement system administered by the EFMD (European Foundation for Management Development) throughout Europe. EQUIS is awarded on the basis of quality controls on the entire range of activities within an institution.
* AMBA: The Association of MBAs is a British-based organisation which concentrates specifically on MBA programmes and accredits those which reach its standards.
Ask a Question
You can contact Smurfit Admissions to ask a question about MSc in Marketing at UCD Michael Smurfit Graduate Business School.
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