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MSc in Marketing Practice – (M.Sc.)
UCD Michael Smurfit Graduate Business School
Marketing Practice
| Application Deadline: | February 25, 2011 | ||
| Annual Tuition Fee: | ≈ € 12,500 - | ||
| Location: | Dublin / Ireland / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | February, September |
| Education Variants: |
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| Languages: | English | ||
Location of UCD Michael Smurfit Graduate Business School
Although a keen interest in marketing is important, the programme blends both business and non-business graduates.
What will I learn?
You will learn to combine your existing knowledge with real commercial experience in a variety of marketing situations.
How will I benefit?
The contact with clients and events organised throughout the year gives you the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills.
What is the programme about?
The `Action Learning´ technique is the winning premise of this programme. Students learn through doing. The programme mirrors a business: students are Marketing Advisors, based in an office in the School and working on commercial projects for external business clients.
Course objective
The main aim of the programme is to help Marketing Advisors develop their personal and professional skills, making the transformation from graduates into highly professional managers. Working on commercial projects for companies helps you acquire skills that are relevant to every workplace.
Contents
To graduate from the programme, you must engage in the following and also complete a dissertation:
* Commercial projects
* Lectures in leading edge management thought
* Guest speakers
* In-company executive shadowing
* Annual seminars
* On-going support and guidance from management team
* Structured feedback and appraisal process
* Mentor programme
* Business networking
* Action learning dissertation
The dissertation on Action Learning requires you to reflect on and record your personal and professional development throughout the programme. Chapters of the dissertation are completed at various intervals throughout the year and a final document is then submitted upon completion of the programme. CurriculumTo help you better understand the work you do on the programme, you must complete a number of key educational modules in Strategic Marketing, Market Research, Real Marketing Management and Contemporary Marketing Strategy.
Other areas of study will include:
* Personal and professional development
* Leadership skills
* Confidence building
* Professional business behaviour
* Teamwork
* Attitudes and values
* Emotional intelligence
* Increased business and market knowledge
* Client management
* Communication skills
* Problem solving
* Conflict management
* Time management
* Networking
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Applications for the 2011/12 academic year will be accepted for all of our Masters & MBA programmes from the 1st October 2010. Deadlines for applications will vary from programme to programme so please consult our website for further details. All applications are now submitted on-line; it is not possible to submit a paper based application.
Entry Requirements
If English is not your native language, unless you have dcompletedone your primary degree or a third level qualification (not a semester or one year of your programme) through English, in a NATIVE english speaking country, an English language qualification is required for entry to all of our programmes. Download the english language requirements
MSc Marketing Practice * Honours business primary degree or an honours degree in another discipline. Acceptance on the programme is subject to demonstration of an aptitude in marketing.
* Interview: The interview process is made up of two separate interviews; one individual and one group interview.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 600 |
| TOEFL Computer-based: | 250 |
| TOEFL Internet-based: | 100 |
Accreditation
UCD Michael Smurfit Graduate Business School is one of a small group of schools worldwide to hold the `triple crown´ of accreditation from the three centres of business and academic excellence. These accreditations benchmark us against the best in the world and position UCD Smurfit School on the global map. Attaining these accreditations requires us to continually evaluate and enhance our own courses and programmes.
* AACSB: The Association to Advance Collegiate Schools of Business International is the USA-based body, which awards accreditation following a review of the quality of Degree programmes delivered by each Management School.
* EQUIS: This is the quality improvement system administered by the EFMD (European Foundation for Management Development) throughout Europe. EQUIS is awarded on the basis of quality controls on the entire range of activities within an institution.
* AMBA: The Association of MBAs is a British-based organisation which concentrates specifically on MBA programmes and accredits those which reach its standards.
Ask a Question
You can contact Smurfit Admissions to ask a question about MSc in Marketing Practice at UCD Michael Smurfit Graduate Business School.
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