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Communication Science: Persuasive Communication – (M.Sc.)
University of Amsterdam
Faculty of Social and Behavioral Sciences
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| Application Deadline: | Start in 1 February: September (non-EEA: September). Start in 1 September: March (non-EEA: March). | ||
| Annual Tuition Fee: | ≈ € 1,771 ≈ € 12,000 (non-EEA) | ||
| Location: | Amsterdam / Netherlands / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | February, September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 60 | ||
| Languages: | Dutch English | ||
Location of University of Amsterdam
This track addresses those communication processes intended to achieve specific persuasive goals, for instance, marketing communication, health education, and public information campaigns.
Courses in this track deal with understanding persuasion with emphasis on message-related factors (specialisation seminar 1 "Message strategies") and medium-related factors in persuasive communication (specialisation seminar 2 "Media strategies"). In both seminars, persuasion theory will be discussed in detail and applied to different types of campaigns. In addition, Persuasive Communication offers various electives dealing with important themes in society and academics. Studying Persuasive Communication at the University of Amsterdam Amsterdam is a fascinating, media-saturated environment. Studying in a major European centre for media research and development provides our students with a network of contacts that helps them find work after graduation, both in the Netherlands and elsewhere. Many of the programme's lecturers are researchers at the Amsterdam School of Communications Research (ASCOR) at the UvA's Faculty of Social and Behavioural Sciences. ASCOR is the largest Communication Science research institute in the Netherlands, and is among the largest worldwide.
Contents
The curriculum of the track Persuasive Communication of the Master in Communication Science comprises two required core courses:
- ‘Message Strategies in Persuasive Communication' (12 EC)
- ‘Media strategies in Persuasive Communication' (12 EC),
Furthermore, students will complete a method course (6 EC) during the first semester. In the second semester, students complete two elective modules of 6 EC each and a Master's thesis (18 EC).
Students must obtain a total of 60 credits to be awarded the degree. Fulfilment of all the requirements should take one year of full-time study.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationRequirements
Previous education: The MSc Communication Science seeks students with a Bachelor or equivalent degree in Communication Science. Ideally, applicants will also have sufficient knowledge of research methodology.
Grade average: Applicants of the Master's programmes are expected to have an overall grade point average (GPA) equivalent to at least: - B/3.0 (GPA US System) - a 2nd class honours / upper division British system - C (ECTS System) - 7,0 (Dutch EC-System)
Additional language requirements:
- Cambridge Certificate in Advanced English: B1
- Cambridge Certificate in Advanced English: C1
- IELTS overall band: 6.5
- TOEFL paper based: 570
- TOEFL computer based: 230
- TOEFL internet based: 88
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade A (Score: 80) |
| TOEFL Paper-based: | 570 |
| TOEFL Computer-based: | 230 |
| TOEFL Internet-based: | 88 |
Accreditation
Accredited by: NVAO in: Netherlands
Funding details
Scholarships / Grants:
The University of Amsterdam:
The University of Amsterdam provides a limited number of full and partial scholarships for excellent students from outside the European Economic Area. The Amsterdam Merit Scholarships have specifically been designed to offer talented, ambitious and dedicated students the opportunity to pursue a Mast
For additional information: Website
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