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Music Management – (M.A.)

Danube University Krems

Department for Arts and Management
Annual Tuition Fee: ≈ € 11,900
Location: Krems / Austria / View location on map ▾ Hide location on map ▴
Duration: 30 months Start Date: October
Educational Form:
  • Taught
Education Variants:
  • Parttime
Credits (ECTS): 120
Languages: English  German 
15.58647,48.405985

Location of Danube University Krems

The postgraduate Music Management course at the Center for Contemporary Music creates a new professional profile that combines artistic, technical and management aspects to counter the traditional distinction between musicians, producers and agents. This widens the musical and artistic working environment and takes account of the new information technologies and the radically changed situation in a globalized music market.
The digital media revolution has resulted in changes not only in artistic production conditions for creators of music but also, as a result of the easier access to new production and distribution resources, in the structure of the music market itself. The traditional distinction between musicians, producers and agents is becoming increasingly blurred in light of these modern market structures and the changing consumer behavior. This has resulted in new professional profiles that are more specialized and distinct.

The postgraduate university course in Music Management refers to employees of all fields of music economy as well as to musicians. It combines music theory, economics, communications and legal considerations to equip motivated students with the resources needed to meet the requirements of a rapidly changing European and global music market. It also provides musicians with the necessary theoretical knowledge to succeed in a highly competitive creative environment.


Contents

Music Management and Music Business

* Structures of the Music Business and of the Music Market
* Music Economy
* Music Market Behavior in Use and in Purchasing
* Strategies of Music marketing
* Global Music Management
* Self-Management as an Artist
* Concert and Artist Management

Music Theory

* Music Sociology
* Music Psychology
* Music Aesthetics
* Music Ethnology
* Music History
* Experimental and New Forms of Music
* Analysis of Musical Structures

General Management

* Corporate Management
* Micro and Macro Economy
* Accounting & Controlling
* Strategic Management
* Entrepreneurship
* Organization and Management
* Project Management
* Knowledge Management

Legal Guidelines

* Legal Problems of Global Music Markets
* Copyright Laws
* Labor and Tax Laws
* Contract Laws
* E-Commerce Laws and Internet Laws

Music Publishing & Music Production

* Music Publishing
* Independent Music Production
* Web Based Music Production Systems

Music & Media

* Structures of Mass Communication
* The Influence of Music PR on the Media System
* Music and New Media
* Music Journalism

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Requirements

If you would like to apply for the master's programme Music Management please send us the completed application form including a photograph of you. After perusal of your documents we will invite you to a personal interview.

Accreditation

According to Austrian law, public universities are not subject to any obligations concerning accreditation. Nevertheless, Danube University Krems requests accreditation for many of its courses by international agencies.


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