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Strategic Marketing – (M.Sc.)
Imperial College London
Business School
- MSc Strategic Marketing
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| Annual Tuition Fee: | ≈ € 23,815 - | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | October |
| Educational Form: |
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| Languages: | English | ||
Location of Imperial College London
The MSc Strategic Marketing will draw on the expertise of both the marketing faculty* as well as experts in innovation, entrepreneurship, technology, and sustainability to provide a uniquely Imperial view of strategic marketing.
Technology is an integral part of the programme, which will include a range of teaching innovations that will enhance your learning, and bring digital media, and particularly social media, into the classroom. Student assignments will take on a variety of formats, and websites will be used in a learning context; students will also be required to develop a website as part of their marketing plan.
During the programme you will study twelve core courses. The Marketing Core consists of six courses that provide a broad business understanding for students as a foundation for the focused study of marketing. You will also complete an online course on Online Technology in Marketing. The Marketing Platform consists of six courses that deepen your understanding of marketing. You will also undertake a Marketing Plan Competition, where you will be required to develop a clear multi-channel marketing plan for an idea of your choice.
*ranked 7th in the world for marketing (FT Global MBA Rankings 2010)
Contents
Autumn Term (October - December)
The Marketing Core
- Marketing Fundamentals
- Consumer Behaviour
- Branding
- Digital Economy
- Marketing and Innovation
- New Challenges in Marketing I
- Online Technology in Marketing (online course)
Spring Term (January - March)
The Marketing Platform
- Relationship Marketing
- Digital and Interactive Marketing
- Services Marketing
- Pricing
- Market Analytics
- New Challenges in Marketing II
Summer Term (April - June)
- Entrepreneurship
- Marketing Plan Competition
Summer (June - September)
- Consulting Project Course
- Marketing Essay
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
We are looking for dynamic thinkers with a passion for marketing, and the intellect to put theory into practice. You should be prepared for a programme that covers the entire marketing spectrum, from consumer behaviour and branding, to pricing and market analytics.
All applicants must have sound business knowledge prior to commencing this programme since it builds on these skills. Students on this programme should typically be new or recent graduates.
- To apply you need:
A UK 2.1 honours degree or above (or equivalent) in business studies, management or a closely related programme. - An English language qualification:
- GCSE, IGCSE, GCE ‘O’ Level, or equivalent, at grade B
- Cambridge Certificate of Proficiency in English (CPE) at grade B
- IELTS (academic): A minimum overall score of 7.0, with a minimum score of 6.5 in writing and speaking
- TOEFL (computer-based): A minimum score of 250 (TWE of 4.5+)
- TOEFL (internet-based): A minimum overall score of 100, with a minimum score of 24 in writing and 24 in speaking.
Please note:
- Our English language requirements are applicable to Home, EU and Overseas students
- TOEFL and IELTS scores will only be valid if they are less than two years old on the programme start date
- Our English language requirements are higher than the minimum standard set by Imperial College and waivers will only be considered under exceptional circumstances
- We do not require the GMAT or GRE for the MSc Strategic Marketing programme.
Language Proficiency
| TOEFL Computer-based: | 250 |
| TOEFL Internet-based: | 100 |
Funding details
A number of scholarships are available for students joining the programme. For more details, please visit www.imperial.ac.uk/business-school/msc-strategic-marketing
Imperial College scholarships are also available. For details please visit www.imperial.ac.uk/registry/studentfinancialsupport/pgscholarships or email scholarships@imperial.ac.uk
Contact
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