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International Events Management – (M.Sc.)
Ecole de Management de Normandie - Campus de Deauville
Master's Programmes
| Application Deadline: | April 2 2012 | ||
| Annual Tuition Fee: | ≈ € 8,500 ≈ € 10,900 (non-EEA) | ||
| Location: | Deauville / France / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 15 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 90 | ||
| Languages: | English | ||
Location of Ecole de Management de Normandie - Campus de Deauville
The International Events Management programme, taught in the Campus of Deauville and in partnership with the University of Brighton, is designed to train future executives seeking to work in a rapidly-developing sector which requires management skills combined with expertise specific to the events industry.
Aim of the programme
To develop the skills and knowledge required to take on a position of responsibility in the events industry.
Career opportunities
Companies spent 7% of their annual budget in events-based communication. Because of the rapid growth in this field, companies are seeking flexible, well qualified and trained people.
The International Events Management double degree programme provides students with means of developing high-level management skills and knowledge specific to the field of events management. It constitutes a response to the demands of events industry professionals in the area of higher education. Future graduates will be able to enter the sector as:
- Product manager,
- Head of department in an event or conference management company,
- Head of marketing and communication in a theme park,
- Events based communication manager,
- Partnerships Director,
- Communication consultant…
Partners
EM Normandie has an extensive network of partners, including national and international
companies and institutions. Providers of internships and jobs for the students, they contribute
to the high quality of the programme through the strong involvement of their personnel. This
network of contacts constitutes a strong “career accelerator” for young graduates wich
help them in their search for employment.
Our school has a strong partnership with the ANAe (association of the event communication
agencies).
Our business network: Aviareps, Bureau des Grands Evénements (Brussels), Colloqium,
Comexposium, CPM, Deauville Congress Center (CID), Disney Business Solutions, Front de
Neige, La Fonderie d’Evénements, Las Vegas Convention and Visitors Authority, Le Public
Système, Lever de Rideau, Market Place, PublicisLive, Options SA…
Contents
ATTENDANCE PATTERN
- Full Time 15 months, starting September
- Semester 1 (September - January)
- Semester 2 (February - May)
- Semester 3 (June - December)
- Work placement (5 months minimum)
- Dissertation or integrative business project
ACADEMIC INPUT
- Critical Issues in International Events Industry
- Service Industry Marketing
- Project Management for International Events
- Strategic Management
- Innovation, Creativity and Entrepreneurship
- International Events Partnerships, Sponsorship and Fundraising
BUSINESS SKILLS
Additional courses in cooperation with professionals of the events industry: bid answering, press relations, road show in event’s communication, press review on the events business, cross-cultural management, sales technics, managing stress, presentation technics…
- FIELD PROJECT: A 5-week field project dealing with events organization, found and validated by the programme tutors for the students
- 2 CONTESTS (2 weeks each) Team work on a real business issue given by a company
- 1 WORK PLACEMENT Minimum of 5 months: June - December
- FIELD TRIPS (one week each) Las Vegas (USA), Paris (France) Meetings with professionals of the events industry to know more about their business
DISSERTATION OR INTEGRATIVE BUSINESS PROJECT
Students complete a 12,000 - 15,000-word Master-level dissertation
or integrative business project
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More informationGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Admission requirements
- BA Honours degree or equivalent / Master 1, Licence,
- HND / BTS / DUT / Diplomado or equivalent plus at least 5 years relevant experience,
- Students with non-relevant qualifications may be asked to complete a short portfolio prior to starting the course,
- Other applicants with extensive industry experience will be considered on an individual basis.
- The admission decision is taken after close evaluation of the application form including CV, personal statement and reference letters.
- Application Deadline: April 8 (1 st session), July 8 (2 nd session).
English language requirement
- TOEFL CBT 230, or IBT 88 or TOEIC 790 or IELTS 6.5 overall, IELTS 6,5 overall and 6 in writing or equivalent, or degree obtained in an English-speaking institution (minimum of one year in an English speaking environment).
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Computer-based: | 230 |
| TOEFL Internet-based: | 88 |
Accreditation
EPAS Accreditation for the Master Grande Ecole Programme
Conférence des Grandes Ecoles Accreditation for MS and MSc programmes
Member of:
Chapitre des Ecoles de Management de la Conférence des Grandes Ecoles (CGE),
Polytechnicum de Normandie,
Fondation Nationale pour l’Enseignement de la Gestion des entreprises (FNEGE),
Union des Grandes Ecoles Indépendantes (UGEI) - membre associé,
Campus France,
European Master of Business Sciences (EMBS),
European Foundation for Management Development (EFMD),
Association to Advance Collegiate Schools of Business (AACSB).
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