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International Marketing Management MIMM – (M.Sc.)

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Disciplines:
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Application Deadline: February 28; January-February annually
Annual Tuition Fee: Free - ≈ € 8,000 (non-EEA)
Location: Lappeenranta / Finland / View location on map ▾ Hide location on map ▴
Duration: 24 months Start Date: August
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Credits (ECTS): 120
Languages: English 
28.092248,61.065067

Location of Lappeenranta University of Technology

How to thirve in a turbulent environment?The International Master’s Degree in International Marketing Management integrates marketing, international business and technology management disciplines in order to call for the needs of global firms operating in turbulent environments facing growing challenges in their marketing management. Changes in International Business field and increasing globalization together with advancements in technology have affected the field of marketing management.

The overall purpose of the Masters degree in International Marketing Management is to provide students knowledge, skills, values and attitudes in marketing management. Our degree focuses especially on the management of global knowledge-intensive innovation activities from marketing perspective, and is thus tailored for future marketing managers operating in highly turbulent international environments. In the programme we see international marketing management as a centrepiece and a combinatory element of the many operations a firm must conduct and coordinate in the globalized world. Market orientation is a strategic orientation of the firm which helps a firm to analyze and understand customers, partners, competitors and regulators, and create value for customers, and this should create sustainable competitive advantage for the firm and enable it to reap superior benefits.

More specifically our curriculum is thoughtfully designed based on interdisciplinary view addressing the principles and practices of international marketing and business, innovations and knowledge-intensity simultaneously.


Contents

The Master’s degree program titled as “International Marketing Management”, takes two years, corresponds to 120 ECTS credits and leads to the degrees of Master of Science in Economics and Business Administration at LUT, School of Business.

At the heart of the degree are studies in marketing, international business and technology management. During the first year students read basics in all these areas. Second year is time for specialization, i.e. specialization studies and master's thesis.

The contect of MIMM programme:

Study year 1:

* Strategic global marketing management
* Internationalization of the firm
* Tehcnology and innovation management
* Special issues in marketing management
* Functional IB strategies
* Consulting project

Study year 2:

* International marketing of high technology products and innovations
* International entrepreneurship
* International business strategies
* Master's Thesis

In addition: Lanquage studies, Minor subject, International exhange, methodology studies.

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Requirements

Applicants with the following degrees are eligible to the MIMM program:
- Finnish lower university degree in business administration (Bachelor of Science (Economics and Business Administration))
- Bachelor of Business Administration (tradenomi) from a university of applied sciences
- Russian Spetsialist degree in the field in question
- Finnish university degree from a field other than business administration (*a minimum of 40 ECTS credits of business studies or sufficiently corresponding studies is required)
- Foreign university degree that provides eligibility for similar studies in the country in question, such a degree may also be an American-style, university-level BBA programme or an American-style, university-level, internationally accredited MBA programme (*a minimum of 80 ECTS credits of business studies or sufficiently corresponding studies is required)
- Applicants with a Finnish or foreign higher university degree in business administration (Master of Science (Economics and Business Administration)) are not eligible

* For example studies in the following areas are considered as business administration studies: accounting, marketing, finance, management and organisations, business law, economics, supply management, logistics and knowledge management. In addition, methodology studies are accepted as business administration studies. Business studies have to be carried out in at least three different business disciplines.
Important! It is the applicant’s responsibility to list the business studies according to discipline in a separate appendix to the application.
Please note: If you are still studying or awaiting results, you may apply, but your degree must be completed and the degree certificate copy submitted to LUT by July 15, 2011.

The applicant must present a language test certificate as proof of English skills.
The English language tests accepted and their minimum scores are:

* TOEFL 80 iBT or 550 PBT or
* IELTS 6.0 or
* Cambridge Certificate in Advanced English (CAE) or Cambridge Certificate of Proficiency in English (CPE), grade A, B or C

Important! A language certificate from a foreign applicant's home university is not sufficient.
TOEFL and IELTS certificates are valid for two years from the day they are issued. CAE and CPE are valid indefinitely and there are no limitations to the oldest accepted date of issue.
A language certificate is not needed if the applicant has completed his or her degree in English in an EU/EEA member state, Australia, Canada, New Zealand, or the US. The fact that the language of education was English must be mentioned in the degree certificate, its appendix, transcript or separate official document provided by the higher education institution.

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.0
TOEFL Paper-based: 550
TOEFL Internet-based: 80

Accreditation

LUT's has been succesfylly audited by FINHEEC (The Finnish Higher Education Evaluation Council)

Memberships in International Associations:

* EUA (European University Association)
* SEFI (European Society for Engineering Education)
* EFMD - The Management Development Network


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